OUS Royal Academy of Economics and Technology in Switzerland
Executive Bachelor's in Product and Category Management

Zürich, Switzerland

DEGREE TYPE

BBA

DURATION

1 year

LANGUAGES

English

PACE

Full time, Part time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

Distance Learning

Key Summary

About : The Executive Bachelor's in Product and Category Management focuses on developing practical skills for managing product categories effectively. It equips students with strategic insights into market trends, consumer behavior, and product lifecycle management. The program combines theoretical knowledge with hands-on experience, making it suitable for professionals aiming to enhance their expertise in product management.

Career Outcomes : Graduates can pursue various career paths, including category manager, product manager, and business development manager. Opportunities exist in both retail and manufacturing sectors, where professionals apply their skills to optimize product offerings and improve profitability.

This Executive Bachelor (EBBA) in Product and Category Management course is made for students who worked directly after high school for at least 3 years in a managerial position, the graduates are expected to combine theory with practice and display a sound knowledge of Product and Category industry. Students are equipped with useful management tools to enter the labor market and contribute more effectively and efficiently to organizations within the Product and Category field.

The Executive Bachelor (EBBA) in Product and Category Management is a study that is useful for students who are looking to work in a Shopping Centre (Category Manager) or Production Company (Product Manager) or already working in this field. This course will shape students to become the better leaders that employees will be looking for.

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