OUS Royal Academy of Economics and Technology in Switzerland
Diploma in MarketingZürich, Switzerland
DURATION
1 year
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
About : The Diploma in Marketing offers a comprehensive foundation in marketing principles and strategies. You'll engage with real-world case studies and gain practical skills applicable in various business contexts. The program emphasizes both traditional and digital marketing techniques to prepare you for a dynamic marketing landscape.
Career Outcomes : Graduates can pursue roles in marketing management, digital marketing, and brand development. You'll be equipped to work in diverse industries, enabling you to take on positions such as marketing coordinator, content strategist, or social media manager in various organizations.
Scholarships
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Introduction
The objective of this course is to give students an understanding of the basic principles of marketing in the modern business environment. Students will study the traditional theories and models of marketing and how these are applied to real-life marketing practices. Students will also look briefly at the link between marketing and sales.
Learning Outcomes
- Understand key terms and concepts in marketing
- Understand and apply the concepts associated with the marketing mix
- Understand the marketing of products and services
- Understand and apply marketing communication
- Understand the relationship between sales and marketing