OUS Royal Academy of Economics and Technology in Switzerland
Diploma in eBusiness

Zürich, Switzerland

DEGREE TYPE

Diploma

DURATION

1 year

LANGUAGES

English

PACE

Full time, Part time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

Distance Learning

Key Summary

About : The Diploma in eBusiness focuses on the integration of technology and business. This program covers areas like online marketing, eCommerce strategies, and digital supply chains. Students will learn how to leverage digital technologies to improve business operations and connect with customers effectively.

Career Outcomes : Graduates can pursue opportunities in fields such as digital marketing, eCommerce management, and business analysis. This diploma equips students with in-demand skills relevant to today's digital landscape, ideal for roles in various industries that are increasing their online presence.

In an increasingly competitive business environment, the adoption of eBusiness technologies is critical to business survival. In this module, students examine how organizations can use all aspects of eBusiness to create new products and services, reduce the cost of existing business processes and improve the efficiency and effectiveness of their operations. The module then explores the typical revenue models that can be adopted, the key role of eMarketing, the development of business-to-business strategies and the increasing importance of online auctions and virtual communities. It investigates the various security threats that can be posed to eCommerce systems and the appropriate countermeasures that can be adopted. The module also considers various electronic payment systems and concludes by reviewing the main components of a business plan for implementing eCommerce successfully.

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