At the end of the Bachelor in International Tourism and Events Management study program, the graduates are expected to combine theory with practice and display a sound knowledge of the Tourism and Events industry. Students are equipped with useful tourism and events knowledge to enter this market and contribute effectively and efficiently to organizations within this field. The Bachelor (BBA) in International Tourism and Events Management study program is useful for students who are looking for more managerial skills in this field. This course will shape students to become the managers that employees will be looking for.

The BBA in International Tourism & Events Management is a step up from the High School Diploma (for 3 years) or with an Associate Diploma (for one year), this is a chance for them to hone their skills and build on knowledge. For new students entering at any level, this is a more intense study program that will teach students how to work efficiently and professionally in the tourism industry. For 12 months, the students will undertake academic classes (part-time) that will teach them the theory of tourism management. Around 60% of Tourism businesses said that TRAINING/Part-Time Jobs during the study had a beneficial effect on staff retention. By 2017 the hotel and tourism industry is expected to generate 262.000.000 jobs, approx. 1 in every 10 jobs worldwide.