BA (Hons) Marketing and Business Management
Dundee, United Kingdom
DURATION
4 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
GBP 15,000 *
STUDY FORMAT
On-Campus
* for EU and international students | Scottish students: £1,820 | english, Welsh & Northern Irish students: £9,250
Key Summary
Introduction
Begin your career as a professional marketer and manager, ready to excel in any organization. Develop your professional marketing knowledge and skills for the digital era.
Focused on preparing you for work, this degree gives you a thorough grounding in marketing and business. You’ll learn how to understand different markets, manage customer relationships, and communicate your brand strategy effectively.
The work placement option is where you can gain valuable industry experience. Completing the course takes you partway towards a professional Chartered Institute of Marketing (CIM) qualification.
Using our outstanding industry links, you will learn how businesses operate through expert guest speakers, projects tackling real-life business problems, work placements, campaign pitches, and offsite visits. You’ll work on projects for organizations such as:
- Royal Bank of Scotland (RBS)
- British Telecom (BT)
- Heineken
- Michelin
You’ll graduate with a passion for innovation, teamwork, creative thinking, and the ability to solve business challenges. We aim to make you a highly effective marketing manager and prepare you for an impressive career.
Admissions
Program Tuition Fee
Career Opportunities
Graduates who've specialized in marketing at Abertay have gone on to enjoy successful careers in all areas of marketing, including:
- Marketing managers.
- Advertising account executives.
- Digital marketers.
- Social media marketers.
- Global marketing executives.
- PR and marketing managers.
- Brand managers.
- Community managers.
- Market research analysts.
A marketing degree can give you the knowledge and skills to enter a wide range of careers.
Choose your Path
The blend of skills and knowledge, and the practical engagement throughout the course, prepare you for careers with key corporate players in the UK and abroad. Our alumni have found jobs in companies, including:
- Bon Accord
- Red Bull
- Thermo Fisher Scientific
- Procter & Gamble
- Highland Spring
- Unilever
- RBS
- NCR
- Aviva
- EE
- Brightsolid
- Amazon
- L'Oreal Malaysia
We're proud to have so many graduates working all over the world.