AAS College

BA (Hons) Graphic Design

«The Graphic Designer experiences perceives, analyses, organises, symbolises and synthesises» - Paul Rand, 1985

Visual communication shapes how we experience the world. The BA(Hons) Graphic Design course reflects the range of possibilities designers employ in print and screen-based media and considers how visual communication works in the context of cultural, technological and social change. Students are encouraged to explore and express their ideas through an understanding of visual perception, image-making, typography, narrative and motion.

They will also explore fundamental elements of art and design such as creative image making, colour, spatial awareness, composition and concept development. They are able to innovate and be original, bringing individuality to their work. Creative and out of the box thinking is applied as part of the philosophy of our programme of study.

They may also continue to postgraduate study.

The appropriate working area is provided for students on the course in order to establish a working cross-disciplinary design community as well as encouraging personal development. As they grow in confidence and ability, they produce work to a professional standard in areas such as packaging, brand, and publicity, visual identity, editorial, publishing and advertising.