École Intuit.Lab

Master in Graphic and Digital Design

Master's degree year 4

The 4th year is the one that leads to professional autonomy by meeting with the brand.

A real test of the achievements of the Bachelor cycle takes place during the four months of the first semester, either during an internship in an agency or at an advertiser, or during an international exchange.

In the second semester, the courses provide a vision of the economic realities (market, competition) and the professional context (customer relationship, supplier, manufacturing). The student learns to take the height of view and adapt his creative approach to this new requirement.

The brand becomes the heart of the student's work. It allows him to develop his book by combining works that distinguish him by their digital approach, and others that define its graphic qualities.

It is on this basis that the student will differentiate his book, and claim to get his contract of alternation in 5th year.

objectives

• Live a long professional experience (minimum 16 weeks internship) or an exceptional cultural experience (exchange abroad).
• Confront and apply the creative approach, from concept to realization, on ambitious projects.
• Understand and adapt their creative responses to the strategic issues of brands.
• Master innovative solutions on the diversity of communication media, for each topic.
• Benefit from a Sustainable Design oriented business approach, Entertainment design, Urban design or Luxury design.
• Develop the creative intent applied to a personal project around the brand: the Big Project.
• Prepare a professional insertion thanks to a well adapted book.
• Know how to present and defend your work before a jury, or a company manager.

Campus of Paris

Develop a singular profile through a choice of specialization

Campus of Aix-en-Provence

Develop 360 ° art direction projects

Master's degree year 5

alternately

During his year of Master 2, the junior understands the mechanism of passage from the detail to the overall inherent to the job of Artistic Director. The continuity of the individual course is ensured by the Brand Design Project (BDP), a personal project on a brand case revisited, which deepens and completes this year of work, and the personalized follow-up of the professional project in the company. The organization in seminars amplifies the peculiarities of the specialization.

Several seminars are dedicated to targeted case studies, the restitution of which will be done with a priority anchoring in graphic design and digital communication. Resulting from problems involving large companies, each seminar is animated and thematized by a different speaker, who brings a complementary understanding of business: visual identity, press, display, big data, AI, connected objects, etc. The student reinforces his knowledge through contributions in sociology, marketing or semiology that adapt to the themes of the seminars. Some seminars are dedicated to optimizing the work devoted to the graduation project.

All seminars allow the student to become familiar with Brand Strategy. Depending on his profile, he can apply to the MBA.

objectives

• Join a unique professional experience (work-study)
• Master the Branding approach.
• Lead all stages of a project: research, analysis, design, implementation and presentation.
• Know how to work in a team, in project mode.
• Develop a critical and creative attitude.
• Improve your analytical and synthesis skills.
• Master the digital constraint within the brand problem.
• Develop individual responsibility for the Brand Design Project.

Campus of Paris

Develop a singular profile through a choice of specialization

3 Strong Times

1. Professional experience: Professionalization contract in a company / agency
2. Seminars: Teamwork
3. Diploma Project (BDP): Individual Work, Coaching, Professional Grand Jury

Curriculum

Graphic Design Specialization

• Branding / Brand
• Creative Direction
• Digital DA
• Strategies and advice (publishing & digital)
• Watch / News Management
• semiotics
• Marketing / Sociology
• Public speaking
• Soft skills (stress management)
• BDP - Brand Design Project (memory)
• BDP tutoring

Digital Design Specialization

• Branding / Brand
• Creative Direction
• Digital DA
• Strategies and advice (publishing & digital)
• Digital project management
• Watch / News Management
• IA and collected data
• semiotics
• Marketing / Sociology
• Serious game
• IoT
• Public speaking
• Soft skills (stress management)
• BDP - Brand Design Project (memory)
• BDP tutoring

Campus of Aix-en-Provence

Develop 360 ° art direction projects

3 Strong Times

1. Professional experience: Professionalization contract in a company / agency
2. Seminars: Teamwork
3. Diploma project (BDP): Individual work, Coaching, Professional grand jury

Curriculum

• Branding / Brand
• Creative Direction
• Digital DA
• Strategies and advice (publishing & digital)
• Digital project management
• Watch / News Management
• semiotics
• marketing
• IA and collected data
• IoT
• Public speaking
• Soft skills (stress management)
• BDP - Brand Design Project (memory)
• BDP tutoring

Diploma awarded

The diploma of artistic director in visual communication and digital design, issued by the school intuit.lab is a title certified by the state level I, registered with the RNCP (National Directory of Professional Certifications) whose publication in the Official Journal is dated August 07, 2018.