École Intuit.Lab

International Diploma in Visual Communication and Digital Design

Foundation Year

Building Basics

Stroke, Line, Frame Composition

This is a fundamental year that aims at preparing the students for a creative approach with the help of the Fine Arts.

It also organizes their thoughts and practical work especially with the help of Human Sciences.

Objectives

• Learn about the arts and get initiated to the techniques of Fine Arts.
• Learn fundamental techniques (drawing, painting, working in volume).
• Develop a general artistic and cultural sensibility.
• Sharpen your spirit of creativity and reveal your hidden talents.
• Complete a personal project.
• Decide on the path you wish to pursue advanced training.
• Prepare a portfolio (consisting of a selection of your best pieces of work in the year).
• Learn how to present your work to a panel.
• Prepare for the entrance exam for fine art schools or the advanced study cycle at intuit.lab.
• Defend and promote your applications to the organizations chosen.

Experience

• Skill-building workshops: reverspective, 3D anamorphic, sciography.
• Photography, abstract art and other design-oriented expeditions outside Mumbai.
• Study trips to museums, theatres, art exhibitions, and other prominent landmarks.

LAB 2

The Techniques of Graphic Design

Research and Methodology

An important year of transition. The students learn about the basic elements of visual and graphical communication; text and image-based and how they are related.

To understand these concepts, the program proposes 3 complementary approaches: a conceptual methodology, technical training, and graphic design research.

Subjects

• Graphic design
• Page layout
  
• Typography
  
• Web design
• Computer graphics
• Branding
  
• Photography
  
• Illustration
• Motion design
• Storyboarding
• Press cartoons
• Writing
• Graphic culture
• Human sciences
• French

Objectives

• Discover the basic techniques of graphic designing and visual communication and their implementation.
• Develop graphical sensitivity.
• Master the principles of narration through visuals and written words.
• Adapt one’s creativity to the demands of a brief.
• Develop one’s creative personality.
• Discover the plethora of professions related to design and begin preparing for internships.
• Get exposed to different cultures (international workshops).
• Prepare a portfolio consisting of a selection of one’s best work of the year.
• Learn how to present one’s work to a panel or a head of a company.
• Have your first professional experience (internship of a minimum of 4 weeks).

Experiences

• Semester exchange program with our two French campuses in Paris and Aix-en-Provence.
• Week-long live client projects.
• International workshops hosted on campus.
• Outstation study trips for exposure to other design forms and perspectives.
• Week-long print house internship.

LAB 3

Aesthetics and its Relevance in the World

A Fundamental Year

The student acquires a deeper knowledge of all that he/ she has learned in the previous year by discovering and learning to master the constant interactions of the different techniques. This year focusses on the core issue of font and form.

Subjects

• Internship
  
• 3D
  
• Computer graphics
• French
  
• Advertising
  
• Editorial design
  
• Motion design
  
• Digital design
  
• Packaging
  
• Copywriting
  
• Graphic design
  
• Art direction
  
• Human sciences

Objectives

• Understand the notion of a global approach to the professions related to design and visual communication.
• Get an initiation into a conceptual approach to the project of design and visual communication.
• Deepen/ increase one’s competencies in techniques related to graphic design.
• Discover the dynamics of working in a group.
• Develop the techniques of narration using pictures.
• Learn the challenges in professions related to designing (digital, motion design).
• Master one’s creativity with regards to a brief.
• Develop one’s creative personality. Learn internship-hunting techniques.
• Prepare a portfolio (book consisting of a selection of one’s best works of the year).
• Get exposed to cultural differences (international workshops, inter-university exchanges).
• Learn how to present your work to a panel or the head of a company.

Experiences

• Compulsory internship of 1–2 months with top agencies.
• Semester exchange program with our 2 campuses in Paris and Aix-en-Provence.
• Week-long live client projects.
• International workshops hosted on campus and in France.
• 15-day study trip abroad.

LAB 4

Becoming a Pro

Exposure to Brands

The 4th year helps the student master all that he/ she has learned until now.

This is the time when our students test all that they have learned in all the different domains, either during an internship in India or abroad or during an international exchange program.

The pedagogy used in this year focusses on integrating economic realities (market, competition) and professional context (client relation, supplier, manufacturing) with one’s personal creative approach.

In the course of the year, students will choose a field of their interest to work on their book, which will eventually impress future recruiters.

Subjects

• Internship
  
• Visual identity
  
• Strategy
  
• Packaging
  
• Editorial design
  
• Digital
  
• UI/ UX
  
• Entrepreneurship
  
• Art direction
  
• Grand project
  
• Creative marketing
• French

Objectives

• An intensive professional experience (16-week placement in a company at the beginning of the academic year).
• Develop a creative approach, from conception to accomplishment, for all important projects.
• Understand and adapt your creative outlook to the challenges and issues of brands.
• Master innovative solutions aided by a whole range of creative tools.
• Master a creative outlook and present it in your Grand Project.
• Prepare an adequate book to showcase good professional integration.
• Learn how to present and defend your work to a panel or the head of a company.

Experiences

Compulsory internship of 4–6 months with agencies across multiple countries.

Three main panel juries: —Editorial Design —Major Project (year-long) —Grand Portfolio Panel

Gives Access to:

• Masters from école intuit.lab, Paris.
• Masters from design schools in India or abroad.
• Professional career.