Higher Education News

Elected with over 65% of the votes on May the 7th 2017, new French president Emmanuel Macron has shown his ambition to empower both research and higher education sectors in France. We've pin-pointed the top six ways a Macron presidency could affect international student recruitment in France.

When you joined the international education marketing and recruitment field, you accepted an array of challenges. We took a look at the 4 most common problems you’ll face when trying to recruit international students and compiled our best tips on how to overcome them.

Over the past years, the study abroad decision process has grown more complex and moved online. This trend has been confirmed by Google Education which reported that 9 in 10 enrolled students research higher education institutions online. Understanding the international student online journey becomes more than ever crucial for any marketer. Read our tips for higher education marketers to capture students along this journey.

You probably use a mix of digital marketing methods which seem to be effective in your international student recruitment. But which channel offers you the greatest results? In December 2016, we asked this question to international higher education marketing and recruitment professionals. The majority of them ranked education portals as the most valuable marketing investment.

Looking to increase the open rate of your student recruitment email campaigns? Read our top-performing approaches to subject lines for international student recruitment email marketing campaigns.

The latest trends in international student recruitment for higher education marketing and recruitment professionals.

For most institutions for higher education, the use of online marketing channels to recruit domestic and international students is a no-brainer. But how do we measure the success of a key factor of educational marketing: portals?