Higher Education News

Higher Education Marketing & Recruitment News

If you work in higher education as a marketing and recruitment professional, you know how quickly the landscape shifts.

We are, to date, the only education portal offering a transparent look into our internal data to help you make an intelligent digital marketing plan through targeted market insights, shifting student behavior on the web, and the best practices that define top-performing universities on educations.com. In addition to our own insights, we also interview experts in the field to answer questions that marketing and recruitment professionals ask. 

Read our latest articles below:

Last update: 19 Sep 2017
Last updated: 2/25/2020

Is Your Website Optimized for Study Abroad Students?

Find out if your website is user-friendly and ready to attract and covert students looking to study abroad by going through our university website checklist. 

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Last updated: 7/31/2019

4 Student Recruitment Mistakes to Avoid in 2019

Stop making the same mistakes over and over again when it comes to higher education marketing and student recruitment. Learn the top 4 student recruitment mistakes to avoid in 2019!

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Last updated: 7/3/2019

3 Simple Ways to Improve Your Student Responses and Increase Your Enrollment Rate

The competition for universities to attract and lock in students is continuing to grow. With so many colleges offering similar programs, it is essential that you stand out and prove as soon as possible that you are the right choice for a potential candidate. Learn how to improve your responses, increase replies and make more bookings!

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Last updated: 3/7/2019

How to Track the Value of Your educations.com Campaign

If you want to understand the value of your campaign with us, it’s important to take an
in-depth look at the exposure educations.com is giving your institute.

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Last updated: 7/13/2018

Prospective Students from Asia: How Do They Decide to Study Abroad?

The statistics in this infographic have been taken from the educations.com 2018 Student Survey. Over 20,000 students from around the world answers our survey, 4,101 of which were prospective students specifically from Asia. Here is what they said about how they decide where and what to study abroad. 

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Last updated: 7/3/2019

Help International Students Find Your University Through Scoring & Tracking Student Enrollment

Spending time setting up tracking can have a tremendous impact on the success of your marketing initiatives. Online channels and campaigns can help you track website visitors and connect these interactions to future enrolled students.

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Last updated: 12/13/2019

International Student Recruitment: Conversion Trends vs. Region 2018

Prospective students want to convert differently depending on where they're from. So how can international recruitment teams in higher education institutions utilize this in order to increase conversions? 

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Last updated: 3/9/2020

International Higher Education Report: Student Trends 2018

If you work in international student recruitment, don't miss your free copy of our International Higher Education Report: Student Trends 2018! Get insight into emerging trends in your target markets through a robust student survey completed by over 20,000 prospective and current students representing 178 nationalities.

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Last updated: 2/26/2019

New Insight into the International Student Market—Coming Soon!

At educations.com, we are constantly looking for ways to tap into the international student market. As innovators in the industry, we believe in providing new and interesting data, free of charge, to institutions of higher education to provide international student recruitment and marketing teams with the information they need to target the right audience and get the best return on investment.

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Last updated: 12/13/2019

6 Ways to Smash Your Chinese Student Recruitment Goals

China remains the world’s largest source of international students, with over half a million academics leaving the country to study abroad. So it’s not surprising that many higher education institutions have started targeting their marketing towards this geographic market. Here are our top tips for recruiting students from China to study abroad at your university.

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