Marketing research is often performed before the implementation of a business plan. A student of this subject may learn how to present statistics and analyze data to help entrepreneurs, governments and corporate entities make informed decisions.

What is a graduate certificate? A graduate certificate is a post-baccalaureate qualification awarded by colleges, universities, and technical schools around the world. Depending on where the certificate is awarded, a graduate certificate confers either bachelor- or master-level qualifications. For example, in the UK and other Commonwealth countries, a graduate certificate is awarded to undergraduate students; in the US, graduate certificates are a post-graduate qualification and may be issued as part of a master’s or PhD program. Students usually pursue a graduate certificate after completing at least one undergraduate degree. A certificate earned at a bachelor level may have a more limited scope than one earned at a master level because of the student’s different experience with her or his field of study. Scholars may pursue this education to gain a deeper understanding of their chosen field or to prepare themselves for a promotion. The cost of a graduate certificate will depend on the country and institution where you study, though in some countries the cost of a graduate certificate is significantly less than tuition in a traditional master’s degree program. A graduate certificate program may also take less time to complete than a full bachelor’s or master’s degree program.