Digital marketing is central for a company's global strategy that needs to transform the way to approach markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well-structured digital marketing plan to understand and predict consumers' behaviors. The Master in Web Marketing, Branding, and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involved in various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according to the objectives of the company.