The European Merchandising and Commercial Management bachelor allows you to obtain the RNCP title of “Marketing and Sales Manager” issued by the CDE FEDE France. This RNCP level 6 title (equivalent to Bac +3) is recognized by the State and companies. It can be supported by continuing professional training systems such as the CPF or AIF. In addition to your RNCP title, you will also receive the diploma of the European Bachelor in Merchandising and Commercial Management. This Bac +3 level diploma awards 60 ECTS credits.

Digital marketing is central for a company's global strategy that needs to transform the way to approach markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well-structured digital marketing plan to understand and predict consumers' behaviors. The Master in Web Marketing, Branding, and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involved in various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according to the objectives of the company.