Become an important part of the fashion industry and become a fashion marketing/management manager. Marketing is a fundamental function of a company alongside the production of goods or services. Therefore, the profession of a marketing specialist is one of the most popular in the industry. One of the most important prerequisites for being successful in the fashion and luxury world is a passion for the fashion world.

The course gives you an overall view of the most important features of marketing, management, and merchandising for the retail fashion industry with an emphasis on the Italian experience. During the three-week course, you learn about the importance of brand building and brand marketing and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behavior, creative retailing, marketing strategy.

The Fashion Marketing BFA includes both creative and analytical aspects of the fashion industry. It provides insights on global customers and marketplace, marketing and business trends in fashion industry. Students will learn various marketing and promotion techniques to develop, manage and promote brands, products and fashion businesses through a range of hands on projects that address dynamic fashion industry and understanding of consumer.

This program is the most effective way to learn the fundamentals of Fashion Marketing. Each stage of the marketing process is developed through the various courses.

Marketing strategies, as well as the way fashion companies communicate, are becoming more and more specialized due to the major market changes resulting from digital transformation by companies. This is how the Master's Degree in Fashion Marketing and Communication was born, aimed at training future fashion marketing and communication professionals based on theoretical and practical knowledge and tools.

SCAD’s fashion marketing and management program prepares students for dynamic careers in brand building, merchandising, and retail strategy. With guidance from industry mentors, students gain expertise in product development, sustainable supply chains, visual communication, and digital marketing, shaping the future of global fashion.

The Fashion Marketing M.A. program offers future fashion marketers and managers a firm foundation to gain strategic consumer and market insights and knowledge on the fast-changing fashion industry and to identify emerging trends in the fashion business, marketing, technology, and consumer in a global context. Through hands-on projects and courses that emphasize research and analysis, students will learn both a strong foundation in theory and creative and analytical skills to develop real-world applications to discover global trends and digitally connected consumers.

Success in the competitive fashion industry demands both creativity and a solid foundation in business and marketing. Stephens College is among “The Best Fashion Schools in the World 2019” according to The Business of Fashion, London. Our marketing and management program leverages our reputation for excellence and extensive alumnae network to prepare students for success.

The Master's Program in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, communication techniques - focusing on aspects of positioning strategies and brand management - and identity and consumer needs without neglecting the analysis of digital media.

The new course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion-focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas.

A comprehensive and cutting-edge programme, with a creative and entrepreneurial approach, to train committed and innovative professionals, and active agents of change in the future of fashion. The Master in Fashion Management, Marketing and Sustainability from Ramon Llull University prepares you to be a comprehensive leader in the fashion industry, combining strategic vision, technological innovation and an aesthetic approach that makes the difference.

The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques, and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media, and the challenges of ethics and sustainability.

Study a Bachelor of Arts in Fashion Management. This Management B.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.