The Master in Business and Event Management provides an overview of different types of events and their specific requirements in terms of operational planning. This course will analyze the motivations and expectations of clients today and the evolving event environment. The students will study concepts and the frameworks relating to planning, decision-making, and operational procedures for venue selection, logistics, budgeting, human resource planning, and service providers. The course breaks down the concept of an event and provides the framework and tools to create value and deliver a successful event experience. At the end of the program, students are required to complete an internship, which will give them practical experience and shape their theoretical knowledge in the industry.

The Bachelor of Arts Program in Event Management enables students to run, budget and operate real-life events and weddings. It provides students with many career options as it combines a number of business disciplines, such as economics, management, marketing, finance, business communication, business ethics, and many others.

Full Sail University’s Entertainment Business master of science degree program is an advanced exploration of the specific business and management skills required to excel and lead in the entertainment world. Students learn the strategies of top executives and are given the opportunity to apply that knowledge in practical exercises. The curriculum covers key concepts like financial planning, publishing, and distribution, and contract negotiation, and culminates in a final project and formal business plan.

The entertainment industry is fueled not just by creativity, but also by leadership and strategy. Our online program introduces you to a professional, project-based environment, designed to provide insight into the inner workings of the entertainment business.

Full Sail University’s Entertainment Business bachelor of science degree program combines essential business and management knowledge with personal development in a project-based environment, modeling the same kinds of professional scenarios you’ll encounter in your chosen industry. Students in this program explore a variety of business models and cover topics such as marketing, global media management, event management, and professional selling.

The Entertainment Business master of science degree program with a Sports Management Elective Track is designed to prepare you for an industry that stays competitive far beyond the playing field. You’ll learn strategies of top executives and explore advanced topics ranging from contract negotiation and financial planning to sports marketing and sponsorship.