This program emphasizes recent and innovative marketing strategies and concepts that help us stay in touch with customers. The program focuses on key issues facing businesses today, including methods to outperform competitors, foresee future trends, improve advertising and sales. Also building customer loyalty and taking advantage of the Internet marketplace are dealt with. Students will have the opportunity to develop the latest negotiation skills for salespeople; current marketing strategies and innovative approaches and currently hotly debated global topics such as direct marketing, internet, social media, etc.

The Master of Business Administration (MBA) is tailored for managers, entrepreneurs, and consultants who aim to boost their career through high-level training and obtain an MBA Degree with international accreditation. Executives are now expected to lead impactful transformations for responsible businesses and a better society. Empowering you to rise to this challenge is the aim of the Executive track. This EMBA Digital Marketing aims to train ethical managers in digital marketing capable of combining skills in digital marketing, business development and data in a resolutely entrepreneurial and start-up approach. they will be able to lead digital marketing campaigns from strategy definition to implementation.

Executive Master of e-Business and e-Marketing Management (including Social Media studies; EMBA) signifies the next level of achievement in any academic discipline.

The Master of Business Administration (MBA) is tailored for managers, entrepreneurs, and consultants who aim to boost their careers through high-level training and obtain an MBA Degree with international accreditation. Executives are now expected to lead impactful transformations for responsible businesses and a better society. Empowering you to rise to this challenge is the aim of the Executive track.

Arden University’s online MBA top-up short course will develop your thinking and preparation in distinctive ways, making you ready for key positions in globally-relevant industries and organisations. This course is ideal for people with two or more years of management experience, who want to convert their experience into an MBA qualification at an accelerated rate.