The Degree in Marketing (1st Cycle) provides training based on Management with a strong specialization in Marketing, capable of responding to the demands of competitive markets. It is intended to prepare qualified professionals who are able to respond to the management and marketing needs of the business fabric, in the areas of services or industry. Thus, the course is developed with a view to providing students with applied practice based on a current theoretical component, not forgetting the connection between academic concepts and the needs of the business environment. There is also a commitment to innovative curricular units with up-to-date topics on new technologies at the service of marketing.