171 Digital Marketing and E-Commerce Degree Programs in United Kingdom

This MSc is designed for ambitious graduates who want to lead digital transformation in supply chains. You’ll thrive here if you’re analytical, motivated by technology, and eager to shape efficient, sustainable and innovative operations across industries. Students typically pursue careers in logistics, manufacturing, consulting, digital transformation, pharmaceuticals, electronics, and retail.

In how we communicate, behave and conduct business; it is hard to ignore how the world is rapidly changing around us. The question is, have you got the skills to succeed in this ever-changing digital landscape? Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including problem-solving, strategic planning and critical thinking. You will be taught by a team of internationally recognised experts based in the award-winning Centre for Digital Business at Salford Business School and you will look at the technologies driving successful organisations and the opportunities they give for business development. The programme takes advantage of Salford’s digital setting at MediaCityUK, acknowledged nationally and internationally as a leading digital region. The programme is highly industry-focused and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice.

As organisations seek competitive advantage through analytics, the BSc (Hons) Digital Business Analytics course equips you with the skills to extract, interpret and communicate actionable insights.

On this course, you’ll develop a powerful blend of business acumen and AI knowledge. From day one, you’ll dive into how AI is reshaping industries and explore practical ways to apply AI in real business scenarios.

Recent advances in technology, along with decreasing hardware costs, led to the development and creation of smart devices and applications that pervade most aspects of daily life. The adoption and use of such technologies and applications in an ever-expanding variety of domains, including social media, entertainment, telecommunications, e-commerce, medical records and e-health, resulted in a rapid explosion in the amount and variety of generated data and to the need to store and analyse this data. The term "big data" refers to the ability to exploit these massive amounts of extremely heterogeneous structure and content data that are routinely generated at an unprecedented scale from an ever-expanding variety of data sources. Business and industry use their big data to extract a better understanding of their customers’ needs and behaviour, develop targeted new products and cut operational costs. The competitive advantages and productivity gains that big data brought led to a great number of big data projects and a shortage of people with the required skills. This course is aimed at people who want to move into this rapidly expanding and exciting area; it has a strong vocational flavour as it has been designed to build your knowledge and understanding of big data systems architectures and to equip you with a range of highly marketable, hands-on skills employed by the core technologies utilised in big data projects.

Study the art of connecting with audiences and meeting business needs with a BA(Hons) Content Creation degree.

The MSc in Digital and Social Media Marketing is designed to give students a solid understanding of how digital platforms and social media influence marketing strategies today. The course covers key c...

The MSc in Digital and Social Media Marketing is designed to help students understand how digital platforms and social media shape marketing strategies today. The program covers a wide range of topics...

The program focuses on giving students a solid foundation in digital media and marketing, blending creative skills with technical knowledge. It covers areas like content creation, social media managem...

This program offers a comprehensive look at advertising and digital marketing within a modern industry context. It focuses on developing skills in digital media, branding, social media marketing, and ...

Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners. You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research, and creative design using problem-based learning. Choose this degree designed to develop your digital marketing knowledge and business skills.

On this online Marketing and Digital Communications MA, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences. You’ll immerse yourself in the ever-evolving landscape of marketing and digital communications and build a comprehensive working knowledge of marketing and branding strategy. You'll learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.

This degree combines practical skills with a strong understanding of digital marketing and advertising strategies. You'll learn how to create effective marketing campaigns across various digital platf...

The program offers a comprehensive look at digital marketing and strategy, helping students develop skills to create effective marketing campaigns in today’s fast-changing digital world. You'll learn ...