171 Digital Marketing and E-Commerce Degree Programs in United Kingdom

This 100% online and part-time specialist PG Cert Global Digital Marketing will introduce you to a range of key marketing strategies and concepts and provide you with the practical skills required to implement digital marketing techniques. Modern businesses are progressively selling on a global scale which presents unique opportunities but also challenges. Accordingly, it is important that marketing professionals have a firm understanding of the various digital channels that are available and how to optimise the use of these to attract customers and drive sales. On this online PG Cert Global Digital Marketing, you will build a solid grounding in different approaches to digital marketing. And you will learn about the global context in which businesses operate and how to tailor marketing strategies to your consumers’ behaviour. This PG Cert is available as a standalone qualification, but you can also use it to progress onto either the PG Dip or MSc Global Digital Marketing.

Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success. In this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behavior, and optimizing marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.

The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

Push creative boundaries on our MSc Digital Marketing course, applying innovative marketing theory to real-world projects. Develop the technological skills to design data-driven marketing campaigns that go global.

Digital marketing communications are now vital for the success of modern businesses. Get sought-after expertise and an industry-recognised qualification. The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.

Develop specialist digital marketing skills on this UK master's degree taught by industry experts. You'll combine theory with hands-on projects, learning web analytics, multi-channel retailing, advertising, and emerging digital techniques. Ideal if you're a business, marketing or economics graduate wanting to specialise, or a professional seeking to expand your knowledge for career progression.

Gain a strategic understanding of relevant marketing processes, tools and tactics, providing you with unique analytical and problem-solving skills.

The MA Global Media and Digital Communications offers a critical, non‑Western approach to the study of media and digital transformations across Asia, Africa and the Middle East and their diasporas. The degree examines media power, political cultures, development, conflict, social change and justice through grounded theory and contemporary case studies.

On this specialist 100% online and part-time PG Dip Global Digital Marketing you will cover the essential topics within the field of marketing to develop your all-round skills as a digital marketing practitioner. In the modern business world, it is vital for marketers to have a firm understanding of the ever-increasing number of digital channels that are available. It is crucial they are aware of opportunities created by them on an international scale as well as the challenges that can arise. On this online PG Dip Global Digital Marketing, you will delve into various aspects of international marketing, gaining an understanding of the different digital channels available and how companies are increasingly reliant on these to remain successful. Additionally, you will develop your communication and analytical skills, both essential for success in this field. At the end of the course, you will be able to continue your studies and advance onto the full Master's programme.

The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture, and society.

Master AI marketing tools, industry certifications and real campaigns to become the marketer employers choose to lead digital transformation.

The BA (Hons) Marketing develops marketing knowledge and practical skills across digital marketing, campaign development, sustainable and ethical branding, data management, emerging technologies and global marketing. Students can tailor their studies through optional modules and gain opportunities for professional placements, live projects and industry engagement.

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR). Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations. The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate. Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways. You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module. Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year. Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.

This programme integrates theoretical knowledge with practical applications, ensuring graduates are well-equipped for the digital marketing landscape. You will learn how data can help inform decisions in a digital business environment while being mindful of social responsibility, sustainability and business ethics.