27 Digital Marketing and E-Commerce Degree Programs in Switzerland

The Bachelor of International Management with a specialization in Digital Marketing will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication.

The Major Online Business and Marketing imparts competencies for the planning, implementation, and marketing of digital business models. The students learn the strategic planning of online communication and marketing.

Upon successful completion of the study program students receive an international private a Master of Business Administration (MBA) degree with a specialization in Digital Marketing, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms.

Our Online MBA in Digital Marketing is designed to produce marketing business leaders of the future through a comprehensive program designed to equip business professionals with the knowledge and skills needed to navigate the dynamic landscape of digital marketing strategies. Through a blend of theoretical insights and practical applications, the Online MBA in Digital Marketing aims to foster strategic thinking and decision-making in the digital realm.

Our MBA in Digital Marketing is designed to produce marketing business leaders of the future through a comprehensive program designed to equip business professionals with the knowledge and skills needed to navigate the dynamic landscape of digital marketing strategies.

Digital marketing is crucial to business success and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examines digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.

What Makes Our Students’ LinkedIn Profiles Stand Out? It’s all in the design of our world-class Global Online MBA program (EU-accredited and globally recognized!). Every course is carefully crafted to build the practical skills that top employers value most, with a focus on: Digital Transformation, Leadership & Strategy, Entrepreneurship & Finance, Digital Marketing, Soft Skills such as communication, stress management, teamwork, problem-solving, decision-making, and more. The Real-World Skills MBA is EU-accredited, globally recognized and ranked among the Top 10 MBA programs in Europe. With students from 30 countries across 4 continents, you’ll join an exclusive, global business network—a powerful community that will help you elevate your career and open new international opportunities.

An online master's degree combining digital marketing theory and practice with responsible, practical artificial intelligence. Students develop marketing strategies, social campaigns, AI-enabled solutions and a self-directed impact project.

Digital Marketing studies where marketing came from and what it means in the modern age. You will master the techniques, tools, and strategies to become a leader in your field.

Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program, young business leaders will develop the skills, adaptability, and curiosity not just to keep up with evolution, but also to think ahead and drive change.

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical, implementation, and business models that make up a digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.

Focus on Digital Business Impact by analyzing real-world cases from our applied research hubs and taking specialized concentration courses. You will simultaneously advance your business skills through rigorous management theory and practice, finally bringing your learning together in a hands-on Impact Project.

The Master is a two-year (120 ECTS) Double Master's Degree offered jointly by USI - Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne and is entirely given in English.

Executive Master of e-Business and e-Marketing Management (including Social Media studies; EMBA) signifies the next level of achievement in any academic discipline.