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5 Digital Marketing and E-Commerce Degree Programs in Poland
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Kozminski University
Master in Management - Digital Marketing Major
- Warsaw, Poland
Master degree
Full time, Part time
2 years
Distance Learning, On-Campus
English
The Master in Management with a major in Digital Marketing is an innovative, English-taught specialization designed to educate modern marketing managers. This program prepares students to navigate the digital economy, understand the modern client, and implement effective digital transformations within organizations. As a part of the Master in Management program, it shares the prestige of Kozminski University, which is ranked among the top 100 business schools worldwide and the top two in Central and Eastern Europe according to the Financial Times.
Vizja University
BA in Social Media and Digital Marketing
- Warsaw, Poland
BA
Full time
3 years
On-Campus
English, Polish
The BA in Social Media and Digital Marketing equips you to design, execute and optimise digital campaigns that connect brands and communities. You’ll master content strategy, social media analytics, SEO/SEM, influencer marketing, paid ads and brand communication—all through project work, and more.
University of Economics in Katowice
Master in E-commerce
- Katowice, Poland
Master degree
Full time
2 years
On-Campus
English
The E-Commerce study program gives the student the knowledge and skills in the field of conducting commercial activities on the Internet and the use of social media in line with the expectations of enterprises in the era of the electronic economy.
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The Old Polish University
Bachelor in Marketing & E-business
- Kielce, Poland
Bachelor's degree
On-Campus
Polish
Preparation of graduates to use digital technologies and the Internet in broadly understood internet business as a response to both the European and Polish market needs. As a result of the mission, the education process's effect in this field are the skills to use knowledge, methods, and analytical tools for effective operations on the Internet and in the broadly understood electronic business.
VIAMODA University
Sales Design, VM, UX and E-Commerce
- Warsaw, Poland
BA
On-Campus
Polish
The changing world, clashing local and global trends, fast versus slow fashion, commercialization of collections clashing with the growing awareness of excessive consumerism, force brands to introduce innovative sales solutions.
Learn more about Digital Marketing and E-Commerce degree programs in Poland
You'll study how brands reach customers online, from paid search and social media campaigns to conversion optimization and online retail strategy. Digital marketing sits at the intersection of data analysis, consumer psychology, and content creation, making it a strong fit if you're curious about why people buy and how businesses grow.
The learning environment fosters analytical thinking and creative problem-solving, with coursework that often includes industry-linked projects alongside practical instruction. You'll examine how e-commerce platforms operate, practice interpreting campaign metrics, and develop skills in audience segmentation, SEO techniques, and digital advertising methods.
Poland's growing tech and startup sector gives you real-world context throughout your studies, with access to a broad European market perspective. Graduates go on to roles in performance marketing, brand management, e-commerce operations, and digital strategy, all of which transfer across industries and regions worldwide. Whether you're drawn to the data side or the creative side of online business, this field gives you the competencies to work across commercial sectors internationally.