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12 Digital Marketing and E-Commerce Degree Programs in Malaysia
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Asia Pacific University of Technology & Innovation (APU)
BA (Hons) in Marketing Management - Digital Marketing Specialization
- Kuala Lumpur, Malaysia
BA
Full time
3 years
On-Campus
English
APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.


Sunway University
Bachelor in Digital Communication (Advertising) with Honours
- Shah Alam, Malaysia
Bachelor's degree
Full time
4 years
On-Campus
English
The Bachelor in Digital Communication (Advertising) with Honours prepares students to understand how digital media shapes marketing and advertising strategies today. The program covers fundamental ski...
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Asia Pacific University of Technology & Innovation (APU)
BA (Hons) in Digital Advertising
- Kuala Lumpur, Malaysia
BA
Full time
3 years
On-Campus
English
APU's BA (Hons) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.


Asia Pacific University of Technology & Innovation (APU)
BA (Hons) in Business Management - E-business Specialization
- Kuala Lumpur, Malaysia
BA
Full time
3 years
On-Campus
English
APU's BA (Hons) in Business Management with a specialism in E-Business degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.


Methodist College Kuala Lumpur
Diploma in Digital Marketing
- Kuala Lumpur, Malaysia
Bachelor's degree
Full time
30 months
On-Campus
English
The Diploma in Digital Marketing programme is designed to equip students with in-demand digital skills such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing, electronic direct mail (EDM) marketing along with many other digital platforms. The programme also develops skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.


Methodist College Kuala Lumpur
Diploma in E-Commerce
- Kuala Lumpur, Malaysia
Bachelor's degree
Full time
30 months
On-Campus
English
The Diploma in E-Commerce programme will provide students with an in-depth understanding of the context, nature, role and significance of e-business/e-commerce activities in a dynamic business world. Students will gain exposure to theoretical and practical knowledge of conducting an online business over the Web and also the fundamentals of entrepreneurship for the opportunity to start their businesses.


Advance Tertiary College (ATC)
Diploma in Marketing
- Kuala Lumpur, Malaysia
Diploma
On-Campus
English
The Diploma in Marketing equips you for the real world of business, where you must be able to create marketing campaigns that strengthen the brand, generate new prospects, bring in new customers, and retain loyal fans.


Southern University College
Bachelor BA (Hons) in Marketing
- Skudai, Malaysia
BA
On-Campus
English
The program is focusing on both marketing principles and business practices.


Twintech International University College Of Technology
BBA (Hons) Marketing
- Kota Bharu, Malaysia
BBA
On-Campus
English
Bachelor of Business Administration (Hons) Marketing at TWINTECH aims to produce quality graduates in demand by corporate organizations operating locally or internationally.


SENTRAL College Penang
Bachelor of Science - DIGITAL BUSINESS
- George Town, Malaysia
BSc
On-Campus
English
Bachelor of Science Digital Business has been carefully designed in collaboration between our expert course leaders and an impressive collection of partners in business, industry and the public sector.


Olympia College
Certificate in Commerce
- Petaling Jaya, Malaysia
Certificate
On-Campus
English
Especially for students who have not made up their minds on their career choice and would like to explore different avenues.


Cosmopoint College or Cosmopoint International College of Technology
Diploma in E-Business
- Sungai Petani, Malaysia
Diploma
On-Campus
English, Malay
It is designed for those interested in building an effective online business to grow a business as it can open up opportunities for a company to be accessed by thousands of even millions of local or international customers searching, interacting, sharing and shopping online.
Learn more about Digital Marketing and E-Commerce degree programs in Malaysia
You'll study how brands reach and convert customers online, covering everything from search engine optimization and social media strategy to analytics and paid advertising. Malaysia's growing digital economy makes it a practical setting to see these concepts in play across real retail and service sectors.
The learning environment fosters independent thinking and encourages you to draw connections between consumer behavior, data interpretation, and campaign performance. Coursework typically spans content strategy, e-commerce platform management, and market research methods, giving you a grounded understanding of how digital channels work together.
Graduates move into roles such as digital strategist, e-commerce manager, brand analyst, and performance marketing specialist, with skills that transfer across industries and regions worldwide. Malaysia's position as a regional commerce hub means you'll encounter multicultural consumer contexts during your studies, which adds real depth to your understanding of audience segmentation and cross-border selling. Whether you continue your career locally or internationally, the competencies you develop are recognized across global markets.