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4 Digital Marketing and E-Commerce Degree Programs in Lithuania
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Mykolas Romeris University
Bachelor in Communication and Digital Marketing
- Vilnius, Lithuania
Bachelor's degree
Full time
3 years
On-Campus
English
How does social media influence our everyday lives? What impact does digital advertising have on online and in-store sales? How to choose an audience and provide them with engaging and creative content? All these questions and more are introduced, discussed, and answered while studying for your undergraduate degree in Communication and Digital Marketing.
SMK College of Applied Sciences
Professional Bachelor in Digital Communication
- Vilnius, Lithuania
Bachelor's degree
Full time
3 years
On-Campus
English, Lithuanian
The objective of the study program is to prepare professionals within digital communication who are able to manage communication projects, internal and external communication, create digital text and visual communication products, content for social media and other media channels, maintain public relations, effectively work in the local and international markets.
Kaunas University of Technology
Bachelor in Business Digitalization Management
- Kaunas, Lithuania
Bachelor's degree
Full time
4 years
On-Campus
English, Lithuanian
What resources you will need to manage tomorrow: humans or robots? The future, when drones deliver packages to our homes, smart devices create our shopping lists and artificial intelligence assists us in making decisions at home and in business, is just around the corner. If you share a similar vision, then this program is tailored for you.
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Vilnius University
Master in Digital Marketing
- Vilnius, Lithuania
Master degree
Full time
3 semesters
On-Campus
English
The Digital Marketing programme aims to educate marketing and communication professionals, who are capable of creating user-friendly business stories, and of being able to manage the image of companies and products, as well as to quickly and effectively solve communication crises, and develop effective marketing and communication strategies.
Learn more about Digital Marketing and E-Commerce degree programs in Lithuania
You'll learn to attract audiences, convert browsers into buyers, and measure what actually works, all within one of Europe's most connected digital economies. Lithuania's tech sector has grown steadily alongside its startup scene, giving you access to a study environment shaped by real industry activity.
The learning environment fosters intellectual curiosity and encourages you to question assumptions about consumer behavior and market strategy. Through applied coursework, you'll examine search engine optimization, social media strategy, content planning, and performance analytics. E-commerce modules introduce platform architecture, customer journey mapping, and conversion rate methods that apply across international markets.
You'll also develop competencies in paid media management, email automation logic, and data-driven decision making, skills that translate directly into roles like digital marketing manager, e-commerce strategist, or growth analyst. Lithuania's position as a regional fintech and tech hub means your coursework often reflects current industry practice, not just theory. Graduates move into positions across retail, media, financial services, and consumer brands worldwide, making this a versatile area regardless of where your career takes you.