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31 Digital Marketing and E-Commerce Degree Programs in Italy
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Promoted
United International Business School
MBA in Digital Marketing
- Milan, Italy
- Zürich, Switzerland
- + 7 more
MBA
Full time, Part time
9 months
Distance Learning, On-Campus, Blended
English
Upon successful completion of the study program students receive an international private a Master of Business Administration (MBA) degree with a specialization in Digital Marketing, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.


Promoted
POLI.design
Specializing Master in Digital Strategy and Processes for Innovation
- Milan, Italy
Master degree
Part time
15 months
On-Campus
Italian


Promoted
GEMA Business School
Master in AI Marketing & Digital Communication
- Rome, Italy
Master degree
Full time
9 months
On-Campus
Italian
From theory to action: become a digital marketing and communications expert with solid theoretical and practical skills and unique insights into the application of artificial intelligence. The Master's in AI Marketing & Digital Communication is what you need to enter the world of social media and e-commerce. Acquire all the necessary skills and launch your career in digital marketing and artificial intelligence.


UNINFORM
Master in Digital Marketing, Communication and Social Media Management
- Rome, Italy
Master degree
Full time
8 months
Distance Learning
Italian
UNINFORM Group, thanks to over 25 years of experience in the field of post-graduate higher education, and with over 5,000 satisfied students and 750 partner companies, is pleased to present the Master in Digital Marketing, Communication and Social Media Management, which is configured as the answer to the radical change in skills, increasingly digital, required by today's job market, which sees knowledge of new media and the new frontiers of online marketing as strategic assets on which to base the success of the company.


LUMSA University
AI for Marketing and Communication
- Rome, Italy
Master degree
Full time
2 years
Distance Learning, On-Campus, Blended
English
The Master's Degree Programme in AI for Marketing and Communication trains professionals capable of operating in marketing and digital communication environments, where technology and artificial intelligence play a central role. The programme is delivered entirely in English and prepares students for international, digital, and data-driven contexts.
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Rome Business School
International Master in Digital Marketing and Business Transformation
- Rome, Italy
Master degree
Full time
1 year
On-Campus
English
The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent and developing new capabilities and competencies.


Luiss Business School
Major in Digital Marketing
- Rome, Italy
- Milan, Italy
Master degree
Full time
12 months
On-Campus
Italian
The Major in Digital Marketing is designed to provide participants with the most innovative tools to improve the commercial and communication processes of businesses and organizations.


Selinus University of Sciences and Literature
Doctor of Philosophy (Ph.D) in Marketing and Communication
- Ragusa, Italy
PhD
24 months
Distance Learning
English
A research thesis in this PhD programme should develop and deepen recent and innovative marketing strategies and concepts, including social media and the Internet, that help us to improve strategies to stay in touch with customers.


IIFM | Italian Institute of Fashion Management
Short Course in Digital Fashion
- Milan, Italy
Course
Full time
4 weeks
Distance Learning, On-Campus
English
This immersive program equips you with cutting-edge strategies to build and grow fashion and luxury brands in the digital era. From social media marketing and influencer strategy to e-commerce and the metaverse, you’ll learn how to leverage technology to drive engagement, boost brand awareness, and maximize performance.


Università LUM - School of Management
Master in Made in Italy, Fashion and Luxury Management (MIFL)
- Milan, Italy
Master degree
Full time
1 year
On-Campus
English
The Master program "Made in Italy, Fashion and Luxury Management” (MIFL), presented entirely in English, is a first-level University Master. Its main objective is to train professionals and provide them with strong skills in the fashion and luxury field, in order to identify new business opportunities in international markets and to build and manage projects in creative industries with premium strategies.


The International University of Languages and Media (IULM)
Languages, Culture and Digital Communication
- Milan, Italy
Bachelor's degree
Full time
3 years
On-Campus
English
The three-year Bachelor's degree course in Languages, Culture and Digital Communication is a newly conceived course that as been designed alongside the business world; it emerges from observing the evolution that the digital revolution is bringing about in the production and dissemination of knowledge. Within this course, the traditional disciplines linked to humanistic culture and knowledge of foreign languages provide the essential basis of the digital tools designed for the transmission and communication of knowledge. The course prepares students on both the humanistic-linguistic side and on the computer-digital side. The study plan includes the disciplines linked to humanistic culture, the study of foreign languages and the computer workshops and digital projects.


Link Campus University
Fast-track counseling
MA in Digital Communication Strategies for Media Industries
- Rome, Italy
MA
Full time
2 years
On-Campus
English
Fast-track counseling
The master’s degree program in Digital Communication Strategies for Media Industries aims to cultivate professionals with advanced expertise in the realms of communication and digital innovation.


POLIMI Graduate School of Management
International Master in Digital Innovation and New Business Design
- Milan, Italy
Master degree
Full time
12 months
On-Campus
English
Our International Master in Digital Innovation and New Business Design is meticulously crafted to provide you with a strategic, entrepreneurial, and organisational approach. This programme empowers you to navigate the significant digital trends and take a leadership role in Digital Innovation within both public and private organisations. Join us in preparing to lead the way in the dynamic landscape of digital innovation.


Ca' Foscari University of Venice
BA in Digital Management
- Roncade, Italy
BA
Full time
3 years
On-Campus
English
This English-taught bachelor's degree is offered by Ca' Foscari University's EQUIS-accredited Venice School of Management in collaboration with the digital start-up incubator H-Farm. It is the only one of its kind in Italy and trains you to be a specialist in digital transformation inked to IoT, AI, Blockchain, and Big Data, capable of launching start-ups or helping a business go digital.


Luiss Business School
Master in Digital Entertainment Business
- Rome, Italy
- Milan, Italy
- + 1 more
Master degree
Full time
12 months
On-Campus
English
Digital Entertainment Business is a Major of the Master in Management of Creative and Cultural Industries. The Master is a first-level Degree Programme accredited by the Italian Ministry and provides students with 65 ECTS. The Master will start in the Netherlands, at the Amsterdam hub of Luiss Business School, and will end in Italy, at Villa Blanc Campus in Rome.


United International Business School
Impact MBA in Digital Business
- Milan, Italy
- Zürich, Switzerland
- + 7 more
Master degree
Full time, Part time
1 year
Blended
English
Focus on Digital Business Impact by analyzing real-world cases from our applied research hubs and taking specialized concentration courses. You will simultaneously advance your business skills through rigorous management theory and practice, finally bringing your learning together in a hands-on Impact Project.
Learn more about Digital Marketing and E-Commerce degree programs in Italy
You'll study how brands connect with audiences online, from search strategy and paid media to content planning and conversion analysis. Italy's education system blends analytical rigor with creative disciplines, making it a strong setting for this field.
The learning environment fosters independent thinking and cross-cultural collaboration across coursework and industry-linked projects. You'll examine how consumer behavior shapes campaign decisions, practice interpreting performance data, and explore the techniques behind customer acquisition and retention at scale.
Modules typically cover e-commerce platform management, social media strategy, SEO and SEM principles, digital analytics, and brand communications. Italy's strong heritage in design and fashion means you'll often engage with case studies where aesthetics and commercial strategy intersect, sharpening your ability to bridge creative direction with measurable outcomes.
Graduates move into roles such as digital strategist, e-commerce manager, performance marketer, or brand analyst across retail, media, and consumer goods sectors. The competencies you gain, including data interpretation, audience segmentation, and multichannel campaign management, transfer directly to markets worldwide.