29 Online Digital Marketing and E-Commerce Degree Programs in Germany

The Master of Science in Business Management qualifies graduates for management positions in startups as well as international companies and organisations that are facing the challenges and opportunities of the digital era. The programme deals with the complex topics of leadership and management of companies and organisations in the globalised and digitalised age.

What Makes Our Students’ LinkedIn Profiles Stand Out? It’s all in the design of our world-class Global Online MBA program (EU-accredited and globally recognized!). Every course is carefully crafted to build the practical skills that top employers value most, with a focus on: Digital Transformation, Leadership & Strategy, Entrepreneurship & Finance, Digital Marketing, Soft Skills such as communication, stress management, teamwork, problem-solving, decision-making, and more. The Real-World Skills MBA is EU-accredited, globally recognized and ranked among the Top 10 MBA programs in Europe. With students from 30 countries across 4 continents, you’ll join an exclusive, global business network—a powerful community that will help you elevate your career and open new international opportunities.

The Master’s program Digital Leadership is a research-oriented program that provides specialist knowledge and skills in economics and information science. The program combines technical know-how with creative application to enable students to solve complex problems in digital environments.

Reach your target audience where they spend most of their time: online. This course will expand your marketing and sales knowledge with digital skills. You'll learn about new channels and tools for efficient customer engagement. Companies of all sizes and across all industries have recognized the importance of digital marketing. Accordingly, your career prospects after successfully completing this course are excellent. Drive Marketing 4.0 forward and develop into an interdisciplinary key player. At the beginning of the course, you'll familiarize yourself with the approaches and applications of digital transformation processes. After an intensive refresher course in marketing management, you'll gain insights into modern marketing concepts with a focus on social media. In the final module, you'll fully immerse yourself in the world of digital marketing – always keeping an eye on the trends and developments in this evolving field. You'll receive your university certificate after successfully completing four exams and one assignment. The course content is evaluated at AKAD University and credited accordingly, and any applicable credit transfer procedures will apply.

As e-commerce grows, so too does the expertise required for successful online retail. This training program will teach you how to develop and implement strategies to boost online sales, improve the user experience on your website, manage e-commerce platforms, analyze data from a business perspective, and optimize e-commerce marketing activities. This will enable you to play a vital role within your company, ensuring the success of your digital business and keeping pace with current trends and technologies.

Digital marketing is crucial to business success and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examines digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.

Online marketing has become indispensable for virtually all companies. However, due to ongoing globalization and digitalization, the rules of the game are constantly changing, sometimes completely. The demand for academically qualified professionals who develop sophisticated online marketing concepts and keep pace with the dynamics of this field is growing. In this Master's program, you will learn, among other things, how to utilize the multitude of online platforms such as social media, company websites, various apps, and CRM systems in such a way that you reach your target audience and convince them to ultimately make a purchase or sign a contract. This ensures profitability and enables growth for your company. You will acquire all the necessary qualifications by completing fundamental coursework in digital marketing and, depending on your interests, specializing in areas such as digital analytics, social media, or branding.

In the Management Master's program, you will acquire the knowledge and skills a future leader needs to manage interdisciplinary, cross-functional, and international teams. You will gain general management competencies and have the opportunity to either freely select six electives from a total of 21 options or establish an individual specialization through specific elective choices. The available specializations are: Digital Marketing, Sustainability, Human Resources, Business Mediation & Coaching, Digital Education, and Logistics.

The Berlin School of Business and Innovation, in partnership with the University of Chichester, offers the MSc Digital Marketing. The University of Chichester is a highly regarded UK institution, ranked 26th in the Guardian University Guide 2025. Having risen 12 places and consistently placed among the top 30 UK universities, it is recognised for its strong academic performance and teaching excellence.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

This training course is aimed at professionals who are already working in the fields of marketing, advertising or public relations (PR) or corporate communications and would like to further their education, as well as entrepreneurs and owners of small businesses and self-employed individuals who want to improve their social media presence in order to increase their brand awareness and gain customers.

Digital Innovation and Business Modelling professionals are the driving force behind the development, implementation, and optimization of digital strategies and new business models. They play a crucial role in business development and the digital transformation of companies to remain competitive and drive innovation. They build expertise that can be applied to strategic management in existing areas such as marketing or finance, as well as in new business fields. This advanced training is designed for experienced professionals and managers who want to expand their competencies in digital innovation, business modelling, and agile business development to succeed in today's digital world. It is also aimed at entrepreneurs and startup founders who understand the importance of digital strategies and business models for accessing new markets and increasing their competitiveness, and finally, independent consultants and freelancers who want to expand their expertise and better support their clients in their digital transformation.

Digital marketing and big data are part of your daily work, but you want to pave the way for fundamental innovations in your company? Then become a pioneer in e-commerce, agile project management, or business start-ups: As a specialist in digital business models, you are a sought-after success factor for future-oriented companies.

Digital technologies are not only changing business models, workflows, and traditional management structures, but also bringing with them unique demands on leadership. The Digital Leadership (BA) program reflects precisely this development, building on two key areas of focus: digitalization and personnel management and development. In this program, you will learn how to develop leadership skills, taking into account the principles of business psychology, and how to apply these skills in an increasingly digital work environment. This opens up diverse career opportunities in areas such as strategic business development and management, staff departments for new business or digitalization, personnel development, and marketing.

Before digital transformation processes can be implemented in practice, they must be developed. This is your role as a Digital Innovation Manager. In this advanced training program, you will learn to use your creativity and inventiveness to optimize analog business processes. To this end, you will familiarize yourself with new technologies and computer-aided systems. You will then prepare for the successful implementation of these changes – always keeping economic viability in mind. The course is divided into five engaging modules, beginning with the concepts and tools of digital transformation. You will then hone your design skills by learning sound creativity techniques. In addition to technology and innovation management, you will deepen your knowledge of agile project management to create the structural prerequisites for successful change management.

The transition from analog to digital business processes only works if the management team leads by example. This professional development program will teach you how to drive this transformation toward greater efficiency within your company. In addition to innovative work models and computer-aided tools, you will learn methods for successfully implementing future-oriented concepts. This course provides you with the know-how you need as a leader in the modern workplace. At the beginning of the program, you will gain insights into the concepts and tools of digital transformation. Key topics include New Work, innovation management, and digital business. To inspire your employees to embrace these changes, you will refine your skills in personnel management and development in the third module. Subsequent learning units focus on specializing in the field of digital leadership. You will receive your university certificate after successfully completing two written exams and three assignments. The professional development content is assessed at AKAD University and credited accordingly, and this credit will be recognized in any applicable credit transfer procedures.

In recent years, nearly all industries have grappled with digital transformation. This has created new challenges, but also opportunities for digital leadership, communication, and collaboration. Digitalization is no longer limited to processes; it shapes new digital business models, establishes new digital markets, and offers numerous opportunities, but also new challenges, in the day-to-day operations of a company. This bachelor's program addresses precisely these developments. The program serves as a link between business administration, digitalization, and business informatics—three fields of high relevance to digital business. Students acquire broad expertise in these areas. Simultaneously, they learn to identify and analyze digital challenges in various business areas and to develop solutions based on these analyses, culminating in digital business models. The program imparts a fundamental understanding and skills that remain relevant even amidst the rapid pace of digitalization.