10 Digital Marketing and E-Commerce Degree Programs in Denmark

Organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.

The MSc Program in Digital Business Management addresses the increasing demand for business professionals who are able to apply digital technologies and data-driven methods to create new business opportunities, creating graduates who understand the effects of digital technologies on management, organization, and work in corporations. The Digital Business Management track qualifies you to contribute to the acceleration of digital development and to bring new digital skills into companies that are either born-digital or are on the threshold of a digital transformation.

In the Work-Integrated Master’s in Technology-Based Business Development at Aarhus University University, you study part-time while working part-time in a company or organisation. After the 4-year programme, you graduate with both solid work experience and a high-quality master’s degree.

Digital innovation, new technologies and advanced ways of working with data shape and change virtually all aspects of how companies and other organisations do business. Digital information, including “big data”, creates new ways for companies to develop their activities and strategies. Social media and new communication platforms require companies to find new ways of managing communication internally as well as their relations with partners and customers. Planning, development, administration, and production are increasingly optimised through digital systems. In addition, organisations and the people who work within them must adapt to new ways of working, thinking and managing.

On Digital Business, you learn to link practical management and business understanding with a strong understanding of digital tools and current and emerging platforms - for services, information, data retrieval, analysis and communication as well as the role these may play in the broader context of business. You focus on multi-sided interactions and an entrepreneurial and innovative engagement with new digital products, processes, tools, or interfaces.

Elevate your digital tech startup with insights to navigate ESG compliance, optimise data usage, and unlock commercial value, all while understanding growth opportunities and operational risks.

This course focuses on strengthening small companies' change management and digital skills. Over three days, as a manager, project manager or IT professional, you will learn to strengthen your skills in digitization and the implementation of digital solutions. The course includes the concept of "digital maturity" and measurements, competence development in management and digital projects, as well as methods for leading digital changes.

Storytelling is an extremely important skill for designers and researchers to master. This workshop will teach key storytelling strategies and techniques used in a variety of media, including fiction, non-fiction, film, art, and design; and show how to apply them to interaction design through a series of discussions and exercises.

By using technological platforms, municipalities and public organizations can accelerate citizen involvement and co-creation processes and thus develop welfare solutions together with citizens, companies, educational institutions and associations. More and more municipalities and public organizations have taken up the technological possibilities. With this course, you get a good basis for working with both digital citizen involvement and collective intelligence so that you can also start exploring the potential of the new technology.

All companies can strengthen their deliveries and competitiveness with digitization. Digitization often changes the company's products, services and business model. It is therefore crucial that IT creates value for the company and functions as a growth driver rather than a cost.