5 Digital Marketing and E-Commerce Degree Programs in Colombia

It is the only Master's Degree in Electronic Commerce in Colombia and South America. It is the only Master's Degree in Electronic Commerce in Colombia and South America. Graduates of this master's degree will have special skills applied to e-Commerce: Soft Skills, Analytical Skills (data skills) and Management Skills (power skills).

Global digital marketing opens the doors to multiple opportunities for professional performance in different facets of the global economy. In addition to this, there is an evident increase in electronic commerce, which generates a need for highly qualified professionals who know and can identify high-impact advertising strategies to favor the interests of organizations globally. Taking into account that the economy and global markets move with great dynamism, professionals are required capable of solving the different challenges imposed by the market and the digital world, forming managerial profiles with the ability to make decisions based on new ones. technologies and innovation processes. It is for this reason that at AREANDINA we take care of taking your capabilities to another level, developing your skills so that you master competitive environments under principles of responsibility and great ethical sense, as well as a commitment to the reality of the region and the country.

Lead strategies in digital media! Position brands through effective management of digital advertising and web analytics. Use ICT to connect with consumers and be a value generator for any company. Would you like to influence consumer decisions using technology? Acquire the technical, tactical and strategic skills to perform in the changing digital world. Become a highly qualified and in-demand professional in the field of digital marketing that contributes to meeting the business objectives of any organization.

The Master's program in Leadership in Digital Transformation (MLTD) has the general objective of training experts in the digital transformation of business organizations, so it provides knowledge and develops those transversal skills applicable to any industry that allow leading the digital transformation process and its interaction with business strategy. Students will learn to make tactical decisions about the transformation process and will know sufficiently the technologies and methodologies to guarantee a solid development of the company in increasingly volatile and complex digital environments.

Diagnoses and audits internal and/or external corporate communication processes. Designs strategic communication plans mediated by Information and Communication Technologies. It deploys and makes use of various communication channels and social networks that are traceable to the guidelines of the strategic communication plan. Establish monitoring strategies to analyze metrics on google platforms.