This program explores sales and marketing strategies. It focuses on the key issues involved in a successful sales strategy and methods for building customer loyalty. It updates on the latest negotiation skills for sales managers. It also addresses all perspectives affecting products sales and services including their pricing, design, manufacturing, distribution, and final sale. A perfect program for Managers and experienced professionals who wish to legitimize their industry knowledge through a DBA. This program uses the A.P.E.L. (Accreditation Prior Experiential Learning) system. It is addressed to 30 years old Managers, Entrepreneurs, Professionals having at least 5 years of industry experience. A Master's degree or equivalent is required to access the program. The entire course is carried out in Distance Learning.

This is the highest educational level you can study at OUS Royal Academy of Economics and Technology in Switzerland.

This is the highest educational level you can study at OUS Royal Academy of Economics and Technology in Switzerland. At this level, students are given the full knowledge not just know-how, our students should be able to come up with a new theory themselves, manage a big team and teach young professionals how to do things better; they are introduced to management as an academic discipline.