5 Sales Course Programs

This course combines a theoretical framework with a dominant practical component for the central theme of Neuroscience Applied to Consumption, thus allowing each student to identify the potential of behavioral analysis, psychophysiological and electrophysiological data, applied to the context of consumption or interaction with individuals of consumption. The course comes with a dynamic and innovative engine to be integrated into existing practices in companies, and combined with more traditional market studies, the course content will be complementary and will motivate structural changes in companies and partners. It aims to show participants the importance of applying neuroscience in the context of business strategy, product creation, pricing strategy, distribution and communication. With this course, trainees will change their state of mind regarding the strategic interventions to be applied in companies, they will understand the importance of identifying and reacting to stimuli, and then adapt and create products, campaigns, prices, websites or packaging capable of involving your customers.

The Business Sales and Marketing program at Loyalist College is a two-year Ontario College Diploma that prepares students for a variety of roles in sales and marketing across multiple industries, including telecommunications, IT, hospitality, healthcare, pharmaceuticals, and more. The program emphasizes hands-on learning through case studies, simulations, and role-playing exercises. Students also gain practical experience with customer relationship management (CRM) software and participate in job shadow placements and internships.

The success of almost any business depends largely on the effectiveness of its marketing and sales team. The programme in Sales and Marketing Management recognises the vital importance of this function and has been designed to provide learners with a broad understanding of marketing. At the same time, learners acquire selling skills and techniques which are essential to be successful in this field.

A Skills Competency Award in Sales and Marketing offers personal and professional, transferable and degree programs in finance. Students interested in the financial services industry should consider the course of study described for the Finance Certificate. Additional courses in personal money management and real estate investment offer opportunities for personal development. These programs have been designed in consultation with leading local professionals. Commercial and investment banks, savings and loans, credit unions, thrifts, and finance companies are looking for candidates with these skills.

At the end of this training, participants will be able to individually support employees face to face and at a distance with positive behavior to encourage buy-in and encourage transfer into action; adapt his monitoring style to the profiles of the monitored and in compliance with the essential steps of individual support; to prepare, conduct and conduct indoor or distance training as a support leader by creating a group dynamic; to design training: progress from the educational objective to the educational background; manage a group in training taking into account different profiles and behaviors.