354 Media and Marketing Course Programs

This specialisation course in CX Strategy and Design offers practical skills to identify, evaluate and shape consumer needs and develop breathtaking customer experiences for the digital buisness.

This course is created for students who wish to understand the marketing strategy of luxury brands and want to master tools and strategies in the dynamic and unique luxury sector. This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.

For international students who wish to spend one or two semesters in Vic at the University of Vic - Central University of Catalonia, we offer a selection of business-related courses taught in English. These courses are taught by the Faculty of Business and Communication, and can be combined with Spanish Language courses. On completion students receive a UVic-UCC certificate with academic credits that their home university may recognise. These courses are strongly oriented towards practice but they also cover the basic theory needed to work on real case studies. Professionals from the world of business and design will be invited to some of the course sessions.

Learn to create digital marketing strategic plans and manage digital marketing tools and channels. Graduate prepared to apply your creativity in the digital market space. With a focus on digital marketing strategy and social media marketing, experience an innovative and relevant skill set for branding, influencer marketing, and brand journalism.

A marketing certificate covering current concepts and techniques in marketing analytics, digital marketing, search engine optimization, brand management, paid advertising, social media, and marketing research.

Develop a solid understanding of the role of marketing in any business with this exciting online professional course in Marketing Strategy and Management!

An intensive four-course professional sequence focused on digital marketing strategy, customer targeting, social media, SEO, SEM, Google Ads, PPC, brand awareness, product positioning, and marketing data analytics. The program uses hands-on, practical learning to help participants launch a digital marketing career or enhance their marketing skills.

The ICI marketing program designed in conjunction with industry leaders helps you learn the skills you need to succeed in marketing quickly and conveniently. The benefits include Tracking your career in marketing and learning the inside secrets of how to become a marketing pro in months not years! Study a marketing course that was designed in conjunction with marketing industry leaders, Free up valuable time, don’t waste time and money traveling to classes, Study at your own pace whenever and wherever you are, Have access to a tutor, Easy interest-free payment plans from as low as £25 per week.

This course teaches you about essential but non-obvious facets of the retail industry, including marketing, merchandising and distribution. We show you techniques to rack up impressive sales in a retail environment, from savvy pricing that increases foot traffic to effective in-store marketing. Whether you run your own small business or work for a large company, this course in retail management can boost your sales skills and career.

Learn about Diploma in Marketing Management and modern market research techniques with this free Marketing Management course. This free online marketing management course will show you the main aspects of and tools involved in important market research processes today.

This intensive course provides marketing professionals with a focused, practical foundation in strategic marketing. Designed to sharpen strategic thinking and improve planning effectiveness, the programme equips participants with the tools and frameworks needed to make smarter, more impactful marketing decisions. The course begins by examining the science behind marketing performance, drawing on evidence-based insights into customer behaviour and growth drivers. Participants will then explore key strategic frameworks, including the marketing mix and customer experience integration, before moving into campaign and planning disciplines — covering the full customer journey from awareness to action. Through targeted sessions on segmentation, targeting, and positioning, participants will learn how to define and prioritise audiences, tailor messaging, and establish a clear and differentiated market position. The final session focuses on reviewing key learnings, identifying strategic priorities, and outlining practical next steps for implementation within participants’ own roles and organisations. The programme is interactive and application-focused, combining expert input with group exercises and case-based discussion. Participants will leave with greater clarity, renewed confidence, and a clear plan for applying strategic marketing principles in their day-to-day work.

In today’s digital-first world, skilled marketers are in high demand. The Specialized Study Program in Digital Marketing Fundamentals equips you with essential expertise in SEO, content creation, social media strategy, and data analytics. This dynamic hybrid program blends theory with hands-on experience to give you the competitive edge you need.

Integrate the latest digital marketing measurements, analysis, and technology into your marketing strategy.

Gain a definitive guide to harnessing social media for organizational success.

This course focuses on the effective execution of marketing strategy—translating plans into campaigns, content, and communications that deliver meaningful results. Designed for marketing professionals responsible for implementation, it provides the tools, frameworks, and practical guidance needed to activate strategy across channels and customer touchpoints. The programme begins with a focus on brand storytelling and creativity, covering narrative techniques, asset development, and brand expression through tone and design. Participants then explore how to build strategic content that supports marketing objectives, aligns with the customer journey, and performs across multiple formats and channels. Further sessions address the architecture of integrated campaigns, from platform selection and sequencing to aligning message, medium, and timing. The course also explores the evolving role of AI in marketing, providing practical insights into how intelligent tools can support creativity, targeting, and efficiency. A dedicated session on sustainability equips participants to communicate purpose and values with credibility while avoiding common pitfalls such as greenwashing. The course concludes with a review and action planning session, helping participants consolidate key learnings and define clear next steps for application within their roles. With a focus on practical execution, this course enables participants to bring strategy to life through marketing that is consistent, credible, and commercially effective.

A Free Course On Developing Effective Social Media Content Strategies - With Certificate.

Discover strategies, tools, and best practices to deliver organizational value through integrated digital marketing.