For international students who wish to spend one or two semesters in Vic at the University of Vic - Central University of Catalonia, we offer a selection of business-related courses taught in English. These courses are taught by the Faculty of Business and Communication, and can be combined with Spanish Language courses. On completion students receive a UVic-UCC certificate with academic credits that their home university may recognise. These courses are strongly oriented towards practice but they also cover the basic theory needed to work on real case studies. Professionals from the world of business and design will be invited to some of the course sessions.

In the Marketing course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends, and tools.

The leading organizations of the world recognize and acknowledge that marketing strategies can provide competitive advantage. When there is a marketing centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans. This course focuses on bringing insight to innovation while delivering return on investment for all your marketing activities. The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

Learn to create digital marketing strategic plans and manage digital marketing tools and channels. Graduate prepared to apply your creativity in the digital market space. With a focus on digital marketing strategy and social media marketing, experience an innovative and relevant skill set for branding, influencer marketing, and brand journalism.

This course will bring an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing landscape and the tools required to excel in the field. When organizational success is underpinned by acquiring and retaining customers, marketing is conceivably the most important commercial discipline. Marketing management will nourish you with contemporary core concepts that can be applied to the marketplace. The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

Learn about Diploma in Marketing Management and modern market research techniques with this free Marketing Management course. This free online marketing management course will show you the main aspects of and tools involved in important market research processes today.

The leading organizations of the world recognize and acknowledge that marketing strategies can provide competitive advantage. When there is a marketing centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans. This course focuses on bringing insight to innovation while delivering return on investment for all your marketing activities. This course will also bring an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing landscape and the tools required to excel in the field. When organizational success is underpinned by acquiring and retaining customers, marketing is conceivably the most important commercial discipline. Marketing management will nourish you with contemporary core concepts that can be applied to the marketplace. The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

Winter Course in Storytelling in Marketing is a 5-day practical course on cross-media storytelling in marketing with the primary goal of equipping marketing enthusiasts or specialists working in SMEs with the knowledge of storytelling aspects of marketing and teaching them how to create multi-platform marketing projects.

A Skills Competency Award in Sales and Marketing offers personal and professional, transferable and degree programs in finance. Students interested in the financial services industry should consider the course of study described for the Finance Certificate. Additional courses in personal money management and real estate investment offer opportunities for personal development. These programs have been designed in consultation with leading local professionals. Commercial and investment banks, savings and loans, credit unions, thrifts, and finance companies are looking for candidates with these skills.

In the Digital Marketing Short Course, level up your skill set and build confidence and capability to apply modern digital marketing strategies on the job. No matter your role or industry, our Digital Marketing Short Course gives you the tools to drive growth with multichannel campaigns powered by data and customer insight.

Digital Marketing Essentials for Leaders Develop a strategic understanding of digital marketing concepts to optimize your organization’s performance.

Integrate the latest digital marketing measurements, analysis, and technology into your marketing strategy.

Get a profile that is sought-after by agencies, leading corporations and startups in the exciting world of Growth Marketing. Growth Marketing program, a unique opportunity to not only gain knowledge but also learn how to apply it. Immerse yourself in an educational experience that goes beyond conventional classrooms, providing you with the essential practical knowledge you need to excel in the fascinating field of marketing.

Entrepreneurial Marketing Online Course: Develop the entrepreneurial mindset and toolkit to create a viable, scalable business with minimal data, limited resources, and tight budgets. Develop and continually adapt go-to-market strategies. Distinguish between marketing- and sales-led organizations and the marketers’ role in each. Establish a customer selection strategy, including buyer personas and journeys. Devise strategies for engaging and influencing the stakeholders in making purchasing decisions.

Develop strong online marketing skills to help your company stay ahead of the curve.