17 Marketing Management Course Programs

Develop a solid understanding of the role of marketing in any business with this exciting online professional course in Marketing Strategy and Management!

Learn about Diploma in Marketing Management and modern market research techniques with this free Marketing Management course. This free online marketing management course will show you the main aspects of and tools involved in important market research processes today.

This course will bring an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing landscape and the tools required to excel in the field. When organizational success is underpinned by acquiring and retaining customers, marketing is conceivably the most important commercial discipline. Marketing management will nourish you with contemporary core concepts that can be applied to the marketplace. The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

This course aims to train professional senior technicians in digital marketing management, with the ability to design innovative programs for presence in search engines, identify and segment the organization's customers, create and evaluate attractive content and disseminate it in text format, image, audio and video. The professional future monitors, filters, measures and guides the presence on the world wide web (www) of a brand, product, individual or legal entity.

In Data Science and Artificial Intelligence in Marketing. Gain cutting-edge skills to revolutionize marketing strategies with data-driven insights and AI innovations. Our comprehensive course covers the dynamic intersection of data science, AI, and marketing, equipping you to elevate customer experiences and drive success in today’s business landscape.

Enhance your education with a springboard to the real business world with our flagship Professional Development Diploma. The Short Programs at Schellhammer Business School are customized 2-semester programs (plus a month internship) for all (both non-academics and academics) with the aim to raise skills and knowledge with real-life practice in a chosen industry.

A minor in Marketing Management complements various majors by providing students with foundational knowledge and skills in marketing strategies, consumer behavior, branding, and market analysis. Here's an outline of what courses might be included in a Marketing Management minor: Principles of Marketing: This foundational course introduces students to key concepts, theories, and principles in marketing. Topics may include the marketing mix (product, price, place, promotion), market segmentation, targeting, and positioning, as well as marketing research and analysis techniques.

CSBM’s marketing program deals with the real-world applications of marketing to make an immediate impact on business. We pride ourselves that unlike other programs, ours looks at the wider considerations such as environments, markets, and processes.

The success of almost any business depends largely on the effectiveness of its marketing and sales team. The programme in Sales and Marketing Management recognises the vital importance of this function and has been designed to provide learners with a broad understanding of marketing. At the same time, learners acquire selling skills and techniques which are essential to be successful in this field.

Do you aspire a career in marketing and communication or in sales at an (international) company? Would you like a nice challenge to develop your commercial qualities, to learn to think in a customer-oriented way and to adopt an entrepreneurial attitude? Then our Marketing and Communication MBO training is definitely for you!

The success of almost any business depends largely on the effectiveness of its marketing function. The School of Business and Management recognises the vital importance of this function and this programme has been designed to give a broad understanding of marketing.

Learn marketing strategies and techniques for promoting products and services. This course focuses on market analysis and campaign planning.

The Department of Marketing was established with the establishment of the College. It aims at providing the student with the latest information and developing his accounting abilities. The student should study 131 units according to the approved plans for obtaining a bachelor's degree in marketing specialization.

It provides teaching of the field of the same name, the aim of which is to increase the share of professionally trained service workers and the performance of the service sector, especially from a regional perspective. The efficient operation of services is essential for the performance, productivity and competitiveness of the whole economy.

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.