Principled Entrepreneurial Decisions examines how leaders tackle significant inflection points that occur in high-growth entrepreneurial companies. Students learn how to develop principles as a powerful tool to face tough situations that they will encounter in their lives and their chosen career.

This subject forms part of the Foundation Level in the ICB Entrepreneurship Programme.

Skills attributed to entrepreneurial behaviour and innovative thinking are beneficial for students in most, if not all, majors. They are critical to career success in established companies and new organizations to address pressing needs around the globe.