This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools. The brand language allows the transmission of personality, values and the most representative characteristics of the institutions. As part of the message that the institution launches with aspects that have the greatest influence on the positioning, reputation and perception of the brand.

Currently Digital Marketing is the set of strategies that are focused on promoting a brand or on the internet. It is different from traditional marketing by including the use of channels and methodologies that allow the analysis of results in real time. Digital Marketing considers various tools for its action, such as Content Marketing, Email Marketing, social networks, among others, that increase your reach and influence in the consumer buying process.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for the development of companies and businesses digitally, offering an integrated phase so that its graduates can articulate the Business area with the use of Technology . Understand change and evolution within the organization thanks to digital transformation and Know and understand the concept of digital transformation and digitized company.

This specialization presented by Universidad Panamericana through the High Level Business School provides advanced knowledge, from a professional and academic perspective, in the direction and management of operations and logistics. The challenges of the business environment demand professionals capable of creating and directing companies of all kinds at a national and international level.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for the process of buying and selling products by electronic means, such as mobile applications and the Internet. E-commerce refers to both online retail and online shopping, as well as electronic transactions.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge from all its aspects of business competitiveness, and prepares students to work in companies and institutions that provide sustainable solutions and integrate sustainability into their business strategy to respond to the challenges posed by the current energy and environmental context.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge for sales professionals to learn to lead sales teams in a changing and globalized environment, define marketing and sales strategies to deepen what should be done to knowing customers as well as possible, and specifically, providing the necessary tools to achieve the sales objectives set by the organization.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for tactical and operational aspects of managing people in organizations. Graduates of these programs are generally well trained to carry out the "day to day" activities in Human Resources departments.

Description: This specialization presented by Universidad Panamericana through the High Level Business School has been designed for people who want to develop business analytical skills in order to lead strategic initiatives with a focus on the financial area without being a financial specialist, being the academic alternative that will allow the participant to have a comprehensive view of finances