The Fashion Marketing and Communication Academic Year allows you to analyze the relationship between brand, products, and audience and the role that marketing and communication play within the fashion industry. You will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events, and experimental marketing.

In view of the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions and competitiveness, navigating the complex world of fashion requires a combination of elements such as careful strategy and a precise sales plan to be able to determine the success of a brand on the market. In this regard, the Fall Semester of Fashion Marketing allows you to understand and deepen the various phases of the strategic marketing process within the fashion system. By examining in a schematic and pragmatic way themes such as the concept of branding, market research, new communication technologies, public relations activities, product positioning, new trends, distribution channels, we provide you with the cognitive and operational tools necessary to support the brands operating in this sector with the formulation of targeted and effective policies and tactics.

This course is a concentrated four-week programme that offers a broad introduction to fashion through the expert eye of the world’s most famous and influential fashion magazine – VOGUE – to give students a unique insight into fashion media.   During the VOGUE Summer School: Fashion Media course*, students will learn about styling, content creation, journalism and creative direction from industry experts whilst working as a team on producing an editorial proposal for VOGUE magazine.  

The 3-Year Course in Fashion Styling & Communication at Accademia del Lusso Milan prepares students to work in various positions ranging from creative environments to corporate roles in the field of image and fashion communication. Working in a press office and in public relations means dealing with press campaigns, conferences, advertising, public announcements, external relations, events, exhibitions and shows, and...

This course is created for students who wish to understand the marketing strategy of luxury brands and want to master tools and strategies in the dynamic and unique luxury sector. This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.

In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client.

Imagine living in Paris for a month and studying fashion. You experience the beauty of the city, the great food. And you learn about all aspects of the fashion industry, first-hand, in English.