The Tourism and Entertainment Business Industry study program aims to train qualified professionals capable of researching, analyzing the tourism and entertainment business environment and adapting to the changing business environment, modern labor market requirements, establishing and managing tourism, entertainment, and wellness services companies, making innovative decisions, increasing competitive advantage, and developing and organizing targeted service packages. The study program focuses not only on the development of professional special competencies but also on the broad development of key competencies, values, responding to the current tourism and entertainment sector specialist, managerial competencies, based on knowledge transfer and analysis, critical assessment, problem-solving, the application of innovative measures.