Develop a data mindset and the analytical skills to interpret and communicate data. Business Analytics is not based on rote memorization of equations or facts but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems.

This advanced Analytics course dives into Google Analytics, teaching you to transform data into strategic insights. Gain essential skills to evaluate online marketing impact and drive business success with data-driven decisions. In the contemporary digital landscape, data-driven decision-making is paramount for the success of any business.

The Credential of Readiness (CORe) is our primer on the fundamentals of business thinking—a three-course online program designed to prepare you to participate fully in the business world. CORe was developed by HBS faculty members to instill a deep understanding of essential business concepts and problem-solving skills. Mastering the three CORe courses—Business Analytics, Economics for Managers, and Financial Accounting—will give you fluency in the language of business.

Business analytics is the science of using historical data to develop mathematical models that help organizations make decisions for their future. Business analytics enables data-driven decision-making by modeling outcomes using predictive analytics. In the major, students will learn how to diagnose problems and envision solutions from an evidence-based perspective. They will develop the capability to build statistical models, measure the data, interpret the results, and then synthesize the findings in order to improve organizational performance. The holistic education will teach students both the statistical and managerial sides of business analytics. The field of business analytics draws from disciplines including statistics, operations research, computer science, information systems and others.

The purpose of the Business Analytics for Professionals program is to train professionals who can meet the needs of private sector and public institutions and organizations to understand their business performance in competitive conditions and to develop new strategies based on data and analytical approaches. The Business Analytics for Professionals program is designed to cater to the evolving needs of both private sector enterprises and public institutions, equipping professionals with the essential skills to navigate complex business environments.

A minor in Business Analytics can be a valuable addition to your academic and professional profile. Here are some key points to consider: Skill Development: A business analytics minor can help you develop skills in data analysis, statistical modeling, data visualization, and data-driven decision-making. These skills are highly sought after in various industries as businesses increasingly rely on data to make informed decisions. Complementary to Major: If your major is in a related field such as business, economics, mathematics, computer science, or statistics, a minor in business analytics can complement your major coursework and provide a well-rounded skill set that is in demand in today's job market. Career Opportunities: With a business analytics minor, you can pursue careers in areas such as data analysis, business intelligence, data science, marketing analytics, financial analysis, and consulting. These roles are prevalent in industries like finance, healthcare, retail, technology, and more.

In nearly every industry today, analytics professionals are in high demand. Employers recognize the value of hiring individuals who can use quantitative information to support informed decision making. From agriculture to the social sciences, accounting to marketing and engineering to medicine, data analysts are increasingly sought after. As a business and analytics major at the Daniels College of Business, you'll be immersed in statistical techniques, data modeling and business scenarios to help you identify meaning, explain causation and make predictions.

The university-transfer program in Business Studies is designed to build a strong foundation in business fundamentals and to develop the student's practical managerial skills, communication skills, and business decision-making capability.

Build your business analytics skills and learn to manage, wrangle, and analyse data with Excel and SQLite.

A minor in Business Analytics and Information Systems (BAIS) will provide students with the skills needed to manage a business built on data, software, and artificial intelligence. Students will learn how to design a data architecture that can support the digital transformation of a business by collecting, cleaning, and integrating data from internal and external data sources. Students will learn to make clean, integrated data available to users and other software applications through a data pipeline and APIs. Students will learn how clean, integrated data can be used to analyze business data and solve various business problems.

The program aims to work with business organizations from all sectors to develop tailored programs to meet their business education needs.

Discover how sound financial analysis and the employment of cutting-edge technologies can transform business performance.

At the end of this training, participants will be able to offer a range of banking services (financing, management, investments, etc.) taking into account the constraints that each legal or fiscal situation imposes; explain the legal and tax rules applicable to the business life cycle.

Show yourself to the world in the world's largest search engine and sell more. Your brand cannot be left out of the most used search engine in the world. Learn to advertise on Google and make your brand visible. Join the digital evolution. With this course, you will learn to plan, manage and evaluate advertising campaigns on Google's largest advertising platform. Upon completion, you will have the tools you need to strategize and run ads on the Search Network and image ads on the Display Network. You can also analyze your results thanks to the possibilities offered by Google Analytics. Join the digital evolution.