6 Advertising Course Programs

The minor in advertising offers the student a cogent overview of the social, economic, legal and marketing environments in which advertising functions. Courses offered in the minor are designed to satisfy the needs of the consumer of advertising messages, as well as those of a person who might choose advertising as a valuable adjunct to another career choice.

The Advertising concentration within the Communication major is geared toward our students focused on careers in advertising, whether their interest lies in creative, media, strategy, or account management. This concentration provides hands-on exposure to the industry, giving you a competitive edge when you enter the field after graduation. After exploring the advertising industry, its disciplines, and its place in society, you'll choose courses to align with your interests. Our Creative Courses prepare you to conceptualize, create, and produce advertising for all media.

The Advertising and Marketing Communications – Creative Design program at Loyalist College is designed to equip students with the skills and knowledge needed for successful careers in the dynamic fields of advertising and marketing. The program emphasizes creative design, strategic communication, and media planning. Students learn to create compelling advertising campaigns, develop effective marketing strategies, and use various digital tools and platforms.

Advertising and PR as the globalized world shifts towards further digitalization and the generation of ‘’millennials’’ becomes more economically active, the marketing methods have to change as well. In this course, you will learn everything about modern trends in marketing, and how to utilize them to your benefit. You can look forward to gaining insight into such marketing tools as quality content marketing, youtubering, peer influencing, viral and guerilla marketing, and many more.

Advertising connects people with world-changing ideas and influences culture and society. It’s not just “selling stuff” to consumers. It’s telling creative and inclusive stories that build brands, engage unique and/or diverse target markets, and inspire action and change in the world. In CCS’s Advertising Design program, you’ll learn to tell stories and create content for multiple creative communications channels — like social media, video, print, digital, user interaction and experiences, mobile, experiential events and guerilla tactics—to solve problems, influence culture and bring impactful change to life.