Communications management is a blend of business management, entrepreneurial focus and creative talent to project a positive image of a company and its products or services. Often, this involves a larger plan for its communications and can focus on brand management or corporate communications.

The United Arab Emirates is a federation of seven emirates on the eastern side of the Arabian peninsula, at the entrance to the Persian Gulf. Much of the work force in the UAE are foreign expatriates - hence the country's population makeup being so diverse, with Emirati citizens being a minority in their own country.