Communication design amalgamates a diverse array of tools and skills for message design, creation and delivery. Specialists in this field use their expertise in consumer behavior and motivation, copywriting, ad direction, media channel selection, public relations and advertising to help manage a firm’s image, brands and campaigns.

The United Arab Emirates is a federation of seven emirates on the eastern side of the Arabian peninsula, at the entrance to the Persian Gulf. Much of the work force in the UAE are foreign expatriates - hence the country's population makeup being so diverse, with Emirati citizens being a minority in their own country.