5 Commerce Degree Programs in Hungary

The aim of the program is to prepare specialists in economics and business with commerce and marketing competence and skills, who are able to procure and market various products and services and organize and manage commercial activities of small and medium enterprises.

The Commerce and Marketing BSc has a long-standing tradition of providing market-leading expertise in the fields of marketing, commerce, and logistics education, introducing students to market and consumer behavior, sales organization, and the world of branding and advertising. With up-to-date business knowledge, professional expertise, and practical skills, our BSc will prepare you to engage in demand-driven procurement and sales of various products and services, as well as manage the commercial, marketing, and logistics operations of small- and medium-sized enterprises and large corporations.

Marketing is essential in every aspect of life – we are surrounded by brands that influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provide fundamental business and economic knowledge that offers an unrivaled range of potential directions of career and further training. Students can develop their skills during practical training in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising, and communication are all open highways for our graduates.

The aim of the program is to train professionals who will have acquired the necessary economic and business knowledge and skills as well as sales and marketing expertise to successfully work in the acquisition and sales of both products and services, while always meeting market demands.

The placement of graduates is greatly aided by the specialization of studies. Skill-level acquisition of deeper practical knowledge acquired in specializations. Within the framework of the specialization, we have chosen specializations that, due to the wider environmental development, are gaining more and more weight in the market work of all companies. At the same time, the deeper knowledge and skills acquired within the specialization are necessary and can be applied effectively not only in the field of trade and sales, but also in wider corporate, and even administrative, non-profit and social constellations.