Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure. A comprehensive product strategy incorporates involvement from all stakeholders in the ecosystem. For those involved in developing or delivering product strategy—from cradle-to-grave—you’ll develop a mindset that anchors product strategy as the pathway to growth. Whether you are seeking growth by launching new products and services, or need to manage the lifecycle of existing ones, the Product Strategy program offers approaches that are used by many of the top technology-driven companies in the world today.

The Professional Certificate in Product Management from Kellogg Executive Education harnesses the best practices, frameworks, and hard and soft skills to enhance your success as a product manager. Whether you are launching your product management career or looking to hone your skills at a multinational corporation or a micro start-up, this program will provide you with the hands-on skills needed to succeed in this high-growth field.

Building an effective product portfolio is a critical skill. Contemporary product managers must be able to articulate a clear vision of the market for their organization’s products. They also have to develop those products in an agile environment and validate results using proven testing methods and performance metrics. This program provides a comprehensive understanding of cutting-edge product management techniques, along with strategies for implementing them, that will give innovative organizations a competitive edge.