262 Media and Marketing Certificate Programs

This online professional certificate delivers evidence-based training in nonverbal communication analysis: facial expressions, gestures, posture and voice, and what the scientific literature actually supports about reading behavior. Students learn structured observation and analysis methods they can apply immediately in interviews, negotiations, leadership, sales and everyday professional interaction.

The Bali Digital Business and Entrepreneurship program provides students with a comprehensive understanding of the digital business landscape while immersing them in Bali's rich cultural, social, and economic context. Over 15 weeks, students will explore key aspects of digital business, including marketing strategies, e-commerce, artificial intelligence, and data analytics. The course emphasizes cultural competence and language skills through dedicated modules on Bahasa Indonesia and Indonesian business culture.

This training course is aimed at professionals who are already working in the fields of marketing, advertising or public relations (PR) or corporate communications and would like to further their education, as well as entrepreneurs and owners of small businesses and self-employed individuals who want to improve their social media presence in order to increase their brand awareness and gain customers.

Digital media are increasingly shaping education, social life, and the workplace. This professional development course qualifies you to promote media literacy while simultaneously raising awareness about the risks of media use, particularly regarding fake news, cyberbullying, and data privacy issues. Using (media) educational concepts and methods, you will learn to teach safe and competent media use. You will acquire the ability to design creative, digital, and age-appropriate teaching formats that can also promote language acquisition, movement, and expression. Your expertise will not only benefit passive media use but can also be specifically applied to processes in education and communication.

This degree offers a thorough introduction to the dynamic field of marketing, with a focus on the rapidly evolving digital and social media landscape. Students will build foundational skills in marketing communications, customer value creation, and engagement, while learning to navigate the increasingly digital marketplace.

Despite digitalization, the strong demand for skilled professionals with leadership ambitions in marketing and sales remains unbroken. This course enables you to enter this future-oriented field. Whether you have prior knowledge or not, you will acquire all the skills necessary for a demanding role in the marketing and sales departments of modern companies. Upon completion of the program, you can achieve your career goals as a specialist, a leader, or through self-employment. In three varied modules, you will become familiar with the fundamentals of sales and marketing. This includes the key topics of marketing management, sales processes, and consumer behavior. In the final module, you will gain insights into related areas such as product and pricing policy, distribution policy, and communication policy. Finally, you will acquire background knowledge of the classic marketing mix and modern concepts of digital marketing. You will receive the university certificate after successfully completing three written exams and two assignments. The course content is assessed at AKAD University and credited accordingly, and this credit will be recognized in any applicable credit transfer procedures.

The Digital Marketing & Communications Certificate Program is designed to equip students with the skills and knowledge necessary to thrive in the rapidly evolving digital marketing landscape. This comprehensive program covers essential topics such as social media, search engine marketing, mobile marketing, online advertising, and email marketing.

The Business Department offers Associate in Science degrees and certificate programs in three major areas: Entrepreneurship, Management, and Marketing. The degree programs require a total of 60 units; of which, 24 units are selected from General Education areas and the remaining 36 units are selected from a business major concentration. Several levels of certificates are available in each of the three areas of concentration. The certificate programs can be completed without the requirements of General Education. A C grade or better is required in all degree and certificate major and major elective courses.

More and more companies are expanding their sales. No wonder! Because in the markets, the digitization of production processes will make the production processes more homogenous and the focus will shift to marketing and sales. There are exciting fields of activity. For sales professionals who also have a broad marketing know-how, there are great opportunities.

Get equipped with the skills to excel in today’s fast-paced digital landscape. Whether you're starting your career or enhancing your expertise in SEO, social media, AI, content creation, and analytics, our Professional Certificate in Digital Marketing offers hands-on learning to elevate your employability and ignite your passion.

Reach your target audience where they spend most of their time: online. This course will expand your marketing and sales knowledge with digital skills. You'll learn about new channels and tools for efficient customer engagement. Companies of all sizes and across all industries have recognized the importance of digital marketing. Accordingly, your career prospects after successfully completing this course are excellent. Drive Marketing 4.0 forward and develop into an interdisciplinary key player. At the beginning of the course, you'll familiarize yourself with the approaches and applications of digital transformation processes. After an intensive refresher course in marketing management, you'll gain insights into modern marketing concepts with a focus on social media. In the final module, you'll fully immerse yourself in the world of digital marketing – always keeping an eye on the trends and developments in this evolving field. You'll receive your university certificate after successfully completing four exams and one assignment. The course content is evaluated at AKAD University and credited accordingly, and any applicable credit transfer procedures will apply.

Marketing practices have evolved with technology to take advantage of the opportunities presented by email, social media, website development, and smartphone connectivity. Today’s marketers must incorporate these new pillars of customer outreach to boost awareness and sales.

A Football Marketing & Sponsorship Certificate is a specialised online program designed to equip students and aspiring professionals with the essential knowledge and skills to succeed in the football business. The global football industry is a multi-billion-dollar business, and mastering its marketing and sponsorship dynamics is key to unlocking new opportunities.

The Rutgers Media Asset Management in Practice Certificate is a 12-week online program that prepares professionals to manage today’s growing volume of video and rich media with confidence. Taught by industry experts, this program is designed for professionals across various industries who want to ensure this content is well-organized, discoverable, and preserved for the future.

Apply storytelling principles to create impactful and creative content suitable for various social media platforms. Produce high-quality audio and visual content using advanced tools and techniques. Design a comprehensive digital identity, including visual branding, logos, and design elements aligned with brand strategies.

Business administration is the management of small, mid-size, and large businesses. The objective is to prepare students with the knowledge, technical skills, and work habits to pursue positions in various business fields. The curriculum provides a solid foundation in general business. Studying in this area will help students develop teamwork and leadership skills as well as the ability to motivate people and communicate effectively. This program will prepare individuals seeking management positions to be better candidates for promotion and those already in management positions to improve their management skills and effectiveness. Fulfills a portion of the Associate of Science Degree in Business with a Major Concentration in Management.

Understand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand.