Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

A certificate is proof of qualification of a certain set of skills. Students who obtain a certificate have completed educational requirements and tests. Through completion, they become ready to pursue a degree or diploma, or to head into the professional world in their field of expertise.

Online learning refers to use of electronic media and information and communication technologies (ICT) in education. With online learning one has the flexibility to access their studies at any time and from anywhere they can log on.