Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

A certificate is proof of qualification of a certain set of skills. Students who obtain a certificate have completed educational requirements and tests. Through completion, they become ready to pursue a degree or diploma, or to head into the professional world in their field of expertise.

Distance learning is a method of delivering education to students who are not physically present on campus. Various studies have shown that distance learning programmes can be as efficient and effective as conventional classroom programmes sometimes even better!