The digital communication certificate program provides an increased focus on digital communication and social media.

The Certificate in Digital Journalism prepares students to compete in a complex and evolving media industry. Building on the journalism fundamentals of reporting, writing, and editing, the certificate provides added focus on the use of the Internet and digital technology.

The general objective of the course is to learn the communication tools at the service of events, attention to the media and their needs.

We are evolving. So are our messages and the technology we use to create them.

Every organization, regardless of industry and whether it sells goods or delivers services, is now an information company. From relationships with external partners and customers to internal operations, digital technologies have changed how information is transmitted and processed. Consequently, every job function within every firm and industry is vulnerable to some manner of digital disruption. With this program from UC Berkeley, identify and work with the three key components of digital transformation for your organization, namely—data, technology, and people—to make the leap toward staying relevant in a digitally centric world.

Gain the knowledge, skills and mindsets to transform organisations using the latest emerging technologies and creative problem-solving approaches.

Given today’s dynamic economic and industrial needs, organizations are required to embrace change from within by promoting continuous education for professionals who want to improve or learn new skills. Now more than ever, hard skills such as understanding and managing: artificial intelligence (AI), the Internet of things (IoT), cloud computing, DevOps, blockchain, are essential as they’re combined with soft skills such as: leadership, innovation, and cultural awareness.