As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization. In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.

The concepts of marketing are used by almost all organizations with diverse positions ranging from people-oriented to quantitative analytics.

Sharpen your persuasion skills, strategic thinking and creative genius to develop campaigns that influence consumer behavior and impact the bottom line. Prime yourself for a hot job market that rewards skilled communicators, innovative thinkers and problem solvers.