Marketing Management studies market forces and organizational capabilities to evaluate and manage marketing activities. Students will learn to analyze the market environment through accepted approaches and procedures that results in enhanced decision-making for marketing professionals.

The Marketing minor allows students majoring in business or other disciplines to explore topics in various aspects of marketing, including digital and search engine marketing, consumer behavior, retail marketing, advertising, and marketing management.

The Bachelor of Science in Marketing (120 credits) provides a specialization in marketing if you wish to pursue a career in this field or pursue graduate studies in business.

Marketing is an important part of any business or organization and can enhance growth, increase profits, and help achieve the organization’s goals. Furthermore, marketing plays an important role in our society by enhancing our quality of life. Marketing involves the activities needed to facilitate an exchange. This covers selling products, services or ideas to both consumers and business buyers.

Welcome to the exciting world of business, where creativity meets strategy, and innovation drives success! Are you ready to embark on a thrilling journey that combines the art of marketing with the science of business administration? Look no further than the Bachelor of Science in Business Administration with a Concentration in Marketing Management.

Marketing is everywhere. Marketing skills are sought after in all areas, from business to politics, from cable to Twitter, from Google to the next best thing on Kickstarter. And everywhere from New York to Asia.

Digital marketers are in high demand and in our program, you’ll learn exactly the skills you need to succeed in the field. While studying digital marketing, you will learn marketing strategy and how to create marketing content.

Marketing is the relationship builder between businesses and consumers. Marketing professionals work with companies of all sizes to develop new products and services, find new markets, and build long-term and mutually beneficial relationships with customers.

This program gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service and other business environments.

Concordia’s Bachelor of Science in marketing fuses creativity with strategy to produce an exciting career path using both left-brain and right-brain agility.

The Bachelor of Science in Digital marketing is more of a science today than it's ever been before. The top professionals in this field use data, automation, and a lot of testing to take good ideas and make them great. You'll learn how to buy ad space, run tests, and measure conversion through a live funnel. Developed with industry-leading learning from HubSpot, this program adds professional certifications and resume-worth projects to its curriculum.

With a focus on consumers and delivering value, marketing is an exciting business field that stimulates lateral thinking and creativity. Likewise, supply chain management has become increasingly significant as firms recognize the importance of aligning a firm’s supply chain and production system with how a firm strategically competes in the global marketplace.