Be the Future with Data Science and Digital Business: Learn how to use advanced analytics tools on Big Data to make important management decisions and join one of the leading fields in Industry 4.0. Today, studying the social sciences of the internet (life online) is crucial for people, businesses, and governments. This knowledge will provide competitive advantages on regional, national, and global levels shortly.

This unique combination of business and technology will help you build a future-oriented career in a global company or innovative start-up. Become an expert in data science by mastering analytics, visualization, and governance of data, and discover the fascinating world of AI. This program also covers general business skills, which will boost your employability.

We train you to become a modern, forward-looking marketing specialist. This program will teach you how to design digital concepts and market them. During your studies, our network can connect you with companies that develop digital experiences and help customers with their online ambitions and challenges.

The Bachelor of Science Degree with a major in Retail and E-Business Entrepreneurship is 120 semester hours in duration. The program is made up of three components. The first consists of 36 semester credit hours of general education. All courses are required.

Bachelor of Science Digital Business has been carefully designed in collaboration between our expert course leaders and an impressive collection of partners in business, industry and the public sector.

The bachelor's degree in business informatics can be completed as part-time distance learning with classroom lectures in Berlin, Friedrichshafen, Kassel, Leipzig and Munich. In this form of study, lectures take place on approximately 12 Saturdays per semester.

Gain the skills, expertise, and qualifications you need to advance your career in digital marketing.