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2 Brand Management BSc Degree Programs
Susquehanna University
BS in Luxury Brand Marketing & Management
- Selinsgrove, USA
BSc
Full time
4 years
On-Campus
English
Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation. Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.
The University of Tennessee, Knoxville
Marketing, BS in Business Administration - Collateral - Customer and Brand Strategy Track
- Knoxville, USA
BSc
Full time
On-Campus
English
The program focuses on developing skills in customer and brand strategy within the broader field of marketing. Students learn how to understand consumer behavior, craft compelling brand messages, and ...
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Learn more about Brand Management BSc degree programs
Brand Management degree programs at the Bachelor’s level offer a dynamic blend of marketing, strategy, and consumer psychology. This field focuses on building and managing brand equity while enhancing consumer relationships in a competitive market.
Through courses in strategic marketing, you’ll learn to create compelling brand narratives and develop integrated marketing campaigns. Students build confidence as they engage with new perspectives, honing skills like market analysis, consumer behavior assessment, and digital branding techniques. Additionally, you'll explore how to leverage social media to promote brand identity and gain insight into brand positioning in various markets.
Graduates typically pursue roles such as brand manager, marketing coordinator, or product development specialist. They gain skills that are valued globally, preparing them for opportunities in diverse industries where strong branding is essential. A Brand Management degree equips students with both theoretical knowledge and practical experience, enhancing their employability in today’s marketplace.